Senior Web Analyst – eCommerce

Location: Atlanta, GA; hybrid with 3 days onsite at the Atlantic Station Office

Company

hirify.global is an employee purchase program within PROG Holdings, a FinTech holding company providing payroll-deduction purchasing and other financial solutions.

What you will do

• Analyze customer behavior across the eCommerce funnel, including acquisition, product discovery, product detail engagement, cart, checkout, and post-purchase experiences.
• Build and maintain dashboards, recurring reports, and self-service analytics covering performance, trends, risks, and opportunities.
• Define KPIs and measurement plans for site enhancements, campaigns, merchandising initiatives, product launches, and customer experience improvements.
• Partner with eCommerce, Product, Marketing, Merchandising, UX, Engineering, Finance, and Operations teams to develop analytical approaches and recommendations.
• Evaluate conversion, revenue, average order value, engagement, retention, and other commercial metrics across channels, devices, segments, categories, and journey stages.
• Lead deep-dive analyses, experimentation, forecasting, business cases, analytics validation, data-quality improvements, and decision-ready presentations while mentoring analysts and business partners.

Requirements

• Bachelor’s degree in analytics, business, economics, statistics, marketing, information systems, or a related field, or equivalent practical experience.
• 5 or more years of experience in digital, web, product, customer, or eCommerce analytics.
• Advanced experience with web analytics platforms such as Adobe Analytics, FullStory, and/or Google Analytics.
• Strong SQL skills and experience working with large, complex datasets.
• Proficiency with data visualization tools such as Tableau.
• Experience analyzing conversion funnels, customer journeys, digital merchandising, and campaign performance.
• Working knowledge of tagging, data layers, event taxonomies, identity resolution, and analytics quality assurance.
• Strong statistical reasoning, including experimentation, significance, segmentation, forecasting, or predictive analysis.
• Ability to communicate complex findings clearly to technical and non-technical audiences, manage multiple priorities, and apply business judgment and attention to detail.
• Curiosity, adaptability, and openness to learning AI-enabled tools and evolving workflows.

Nice to have

• Experience in retail, marketplace, financial services, or a high-volume transactional eCommerce environment.
• Experience with customer data platforms, tag management systems, digital experience platforms, or cloud data warehouses.
• Experience measuring personalization, search, recommendations, promotions, or loyalty programs.
• Understanding of data governance, privacy, consent management, and responsible use of customer data.

Culture & Benefits

• Inclusive collaboration, innovation, and development opportunities.
• Medical, dental, vision, and life insurance, plus paid parental leave.
• Company-matched 401(k), paid time off, paid holidays, and paid volunteer time.
• Diversity Alliance Resource Groups, employee stock purchase program, tuition reimbursement, and charitable gift matching.
• Job-required equipment and services are provided.