Manager, Tagging and Analytics (GA4)

Location: Remote USA; domestic travel up to 5% may be required.

Salary: USD $113,000–$130,000 per year.

Company

hirify.global provides proprietary automotive data, advanced analytics, industry expertise, and decision-support workflows across North America, Europe, and Australia.

What you will do

• Own tagging governance, tag placement, data-layer validation, release management, defect monitoring, QA, troubleshooting, and audit coordination across Adobe, Google Tag Manager, Tealium, and related systems.
• Manage day-to-day relationships with vendors, developers, internal teams, clients, and stakeholders to resolve tagging discrepancies and maintain reliable data capture.
• Define measurement requirements, build tagging specifications, align KPIs, instrument customer journeys, and develop prioritization and implementation roadmaps.
• Train stakeholder teams on tagging standards and best practices, and communicate data-quality status and defect trends.
• Evaluate server-side tagging, data-collection architecture, build-versus-buy decisions, privacy and consent architecture, and scalable measurement capabilities.
• Mentor a culture of data quality, lead cross-functional planning, facilitate stakeholder discussions, and make decisions on tagging standards.

Requirements

• 6–10 years of experience in digital analytics, measurement, or data governance roles, including expertise in analytics implementation and best practices.
• 2+ years of hands-on GA4 experience covering implementation, configuration, troubleshooting, tagging architecture, events, parameters, and data models.
• 5+ years working in a tag management system environment, such as Google Tag Manager, with the ability to design and implement complex tagging solutions.
• Bachelor’s degree required. Master’s degree preferred.
• Experience developing or enforcing data governance frameworks, standards, and compliance protocols in complex digital ecosystems.
• Strong project management skills, including managing multiple vendors, implementation timelines, and project budgets.
• Excellent communication and presentation skills, including the ability to explain technical tagging concepts to non-technical stakeholders.
• Experience with web analytics QA and testing methodologies, debugging tools, data validation, complex documentation, and version control.
• Strong organization, attention to detail, independent initiative, collaboration, analytical problem-solving, root-cause analysis, and sustainable solution development.
• Ability to travel domestically up to 5% based on business needs.

Nice to have

• Retail, e-commerce, or omnichannel experience and knowledge of retail analytics use cases, metrics, and KPIs.
• Experience with enterprise digital transformation or analytics modernization initiatives.
• Familiarity with Adobe Analytics or additional analytics platforms.
• Knowledge of API integrations, data warehousing, or Customer Data Platform concepts.
• Certification or advanced training in GA4, Google Tag Manager, or related analytics platforms.
• Familiarity with SQL and relational databases.
• Experience in an audit or quality assurance role within analytics or digital operations.

Culture & Benefits

• Virtual-first environment with flexible work arrangements.
• Learning and development opportunities.
• Medical, dental, vision, disability, life insurance, retirement savings programs, paid time off, wellness programs, and other company-sponsored benefits for eligible employees.
• Culture centered on customer success, innovation, collaboration, data-driven work, execution, accountability, independence, integrity, and credibility.
• Employment requires legal authorization to work in the country where the position is offered; employment sponsorship is not provided.