Senior Manager, Web Analytics

Location: Newark, Delaware, with flexible hybrid working arrangements.

Company

hirify.global helps students plan and complete higher education and prepare for life after school.

What you will do

• Analyze website performance, digital customer journeys, conversion funnels, engagement metrics, trends, and online customer behavior.
• Develop dashboards, reporting, and measurement frameworks to support strategic decisions and optimization efforts.
• Manage forecasting processes and provide actionable recommendations based on customer behavior and performance trends.
• Partner with Marketing, Product, Technology, UX, and other business teams on business questions, experimentation strategies, and website optimization.
• Investigate complex business problems, identify root causes, and conduct strategic ad hoc research and analysis.
• Improve and automate reporting and analysis workflows while supporting data quality, governance, and measurement accuracy.

Requirements

• Bachelor’s Degree in Business, Finance, Economics, Statistics, Data Science, Computer Science, Marketing, Engineering, or a related field.
• 5–7 years of progressive experience in web analytics, digital analytics, marketing analytics, or a related quantitative field; 5+ years is required with a Master’s Degree.
• 5–7 years of hands-on experience using SQL and Adobe Analytics to extract, transform, and analyze large datasets for strategic insights and performance reporting; 5+ years is required with a Master’s Degree.
• Experience with enterprise web analytics tools such as Google Analytics, Heap, Contentsquare, or similar platforms.
• Experience measuring website performance, customer journeys, conversion funnels, digital engagement, and online customer behavior.
• Strong stakeholder management and communication skills, including the ability to present findings and recommendations to senior leaders.
• Ability to manage multiple projects simultaneously under tight deadlines and collaborate effectively across cross-functional teams.
• High motivation, proactivity, resourcefulness, attention to detail, and ability to identify discrepancies in data, reporting, and forecasting.
• Demonstrated ability to translate complex data into actionable business recommendations.

Culture & Benefits

• Flexible hybrid working arrangements.
• Competitive base salaries, bonus incentives, generous PTO, floating holidays, and 12 observed federal holidays.
• Retirement 401(k) with employer match and support for financial well-being.
• Medical, dental, vision, hospital indemnity, critical illness, pet insurance, disability, and basic life insurance coverage.
• Paid parental leave, adoption reimbursement, tuition reimbursement, family scholarship programs, career development, and training opportunities.
• On-site staffed fitness centers in Delaware, gym subsidies outside Delaware, counseling support, health advocacy services, and wellness programs.