Digital Marketing Manager (B2B)

Location: Boston, MA

Company

hirify.global operates an e-commerce and sales business requiring measurable digital demand generation.

What you will do

• Plan, manage, and optimize paid media across Google Search, Display, Performance Max, LinkedIn, and other relevant paid social channels.
• Coordinate paid and organic distribution across search, social, email-supported campaigns, partner channels, and earned digital opportunities.
• Identify influencers, publishers, and amplification partners, and collaborate with content and communications on messaging and outreach.
• Manage media budgets, agencies, channel testing, placements, targeting, frequency, and performance.
• Optimize marketing-owned pages, campaign landing pages, content discovery, conversion paths, and digital customer journeys using approved CMS tools.
• Define KPIs, analyze attribution and channel performance, maintain testing plans, and partner with Marketing Operations, Sales, E-Commerce, Product, and Analytics to improve closed-loop feedback.

Requirements

• Hands-on experience running B2B paid digital programs, especially Google Ads and paid social.
• Practical expertise in SEO, content discoverability, analytics, attribution, and marketing landing-page optimization.
• Strong judgment in ad copy, creative testing, audience targeting, and channel economics.
• Ability to translate data into clear actions, collaborate with designers and campaign leads, and manage agencies efficiently.

Nice to have

• Experience in B2B e-commerce, technical products, or complex buying journeys.

Culture & Benefits

• Individual contributor role within Global Marketing.
• Cross-functional collaboration with Product, E-Commerce, Marketing Operations, Sales, Analytics, content, communications, designers, and campaign leads.
• Use approved AI and analytics tools to accelerate analysis and execution while validating outputs and protecting quality.
• Success is measured by digital demand quality and efficiency, engagement with marketing-owned content, and qualified commercial actions.