Senior Digital Marketing Specialist (B2B SaaS)

Location: Hybrid, 8 days per month from a hirify.global office; USA - Tampa, FL. Preferred location is Tampa, FL or within EST. Applicants may be required to attend onsite interviews.

Compensation: $71,300.00–$124,500.00 USD annually, plus eligibility for a bonus.

Company

hirify.global TeamMate provides audit management, assurance, governance, risk, compliance, controls, and information security software to customers in over 150 countries.

What you will do

• Plan, set up, launch, and optimize paid digital advertising campaigns across Google Ads, LinkedIn Ads, display, retargeting, and other B2B channels.
• Conduct keyword research and manage campaign structures, ad copy, bidding adjustments, negative keywords, quality scores, and search-term optimization.
• Build B2B audiences using job function, seniority, industry, company size, geography, account lists, website behavior, and first-party data.
• Monitor budgets, pacing, reach, engagement, click-through rate, cost per click, conversion rate, cost per lead, lead quality, influenced pipeline, and return on investment.
• Collaborate with content, creative, product marketing, web, regional marketing teams, media partners, agencies, and platform representatives on localized campaigns and digital assets.
• Run A/B tests, maintain campaign tracking and pre-launch quality assurance, analyze results, and recommend improvements to targeting, creative, conversion, and investment efficiency.

Requirements

• Degree in Marketing, Business, Communications, Analytics, or a related field.
• 5+ years of hands-on paid digital advertising experience, ideally in B2B software or SaaS.
• Demonstrated experience managing Google Ads and LinkedIn advertising campaigns from planning through optimization and reporting.
• Strong understanding of paid search, paid social, display, retargeting, audience segmentation, account-based marketing, and full-funnel demand generation.
• Experience proactively exploring, testing, and evaluating emerging advertising platforms and opportunities, such as OpenAI and Reddit.
• Experience monitoring media budgets, pacing investment, forecasting performance, and making data-based recommendations.
• Working knowledge of conversion tracking, UTMs, pixels, tag management, attribution, and campaign quality assurance.
• Ability to analyze complex campaign data and communicate clear, practical recommendations to marketing and business stakeholders.
• Strong copywriting, creative judgment, project management, organizational, collaboration, and ownership skills across multiple campaigns, deadlines, regions, and stakeholders.

Nice to have

• Experience with landing-page optimization, A/B testing, and conversion rate optimization.
• Familiarity with privacy-conscious advertising, consent requirements, and regional data protection considerations.
• Experience in audit, risk management, information security, compliance, or GRC.

Culture & Benefits

• Hybrid work arrangement with office attendance eight days per month and collaboration with remote and cross-functional teams.
• Medical, dental, and vision plans.
• 401(k), FSA/HSA, commuter benefits, tuition assistance, vacation and sick time, and paid parental leave.
• The role follows global brand, messaging, tracking, and governance standards while supporting regional marketing teams.

Hiring process

• Interviews are conducted without AI tools, external prompts, virtual backgrounds, or third-party assistance.
• In-person interviews may be required at a hirify.global office; AI-generated responses or third-party support during interviews may result in disqualification.