Marketing Manager, Credit Marketing & Communications (Fintech)

Location: New York, United States; hybrid work with at least four days per week in the office.

Base salary: $77,163.00–$113,178.33 per year; 10% annual incentive target.

Company

hirify.global is a global financial services company providing credit ratings, credit opinions, research, and credit analytics solutions for investors and credit market decision-makers.

What you will do

• Support go-to-market strategies and launch plans for hirify.global DBRS credit ratings offerings, including web subscription products.
• Define audience segments, buyer personas, positioning, messaging, and value propositions for issuers, intermediaries, and investors.
• Design and execute integrated demand generation campaigns across social, search, email, and other relevant channels.
• Develop sales enablement assets and translate ratings research and insights into commercially relevant content.
• Measure pipeline, revenue, engagement, funnel, and campaign performance; produce reports and optimize ROI.
• Coordinate end-to-end campaign execution with Business Development, Product, Digital Marketing, Content, Events, Copy, and Design teams.

Requirements

• 5–7 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets.
• Proven experience developing go-to-market plans and executing multi-channel integrated campaigns with measurable business impact.
• Experience developing and executing email marketing programs using Pardot, Eloqua, HubSpot, or another marketing automation platform.
• Ability to translate complex, technical products into clear and compelling market narratives.
• Strong analytical mindset and ability to use data to inform decisions and optimize marketing performance.
• Excellent writing and storytelling skills, including experience developing positioning, messaging, and senior-level content.
• Ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams.
• High attention to detail, strong project management skills, and ability to manage multiple priorities.
• Personal and related investments must be disclosed to the Compliance team and comply with the Code of Ethics; applicable US employee accounts may need to be held with an approved broker.

Nice to have

• Experience promoting web subscription products.

Culture & Benefits

• Hybrid work model with regular in-person collaboration and resources for engaging with global colleagues.
• 401(k) match up to 6% of salary and stock ownership potential.
• Medical, dental, and vision benefits, HSA contributions, wellness incentives, and disability insurance.
• Trust-Based Time Off, paid sabbatical, family caregiving and parental leave, adoption assistance, and paid volunteering days.
• Leadership coaching, formal mentorship, tuition reimbursement, and a $1,000 annual flex stipend for education and well-being expenses.
• Charitable matching and more than 15 employee resource and affinity groups.