Brand & PR Manager

Location: The Hoxton, Hamburg, Hamburg, Germany; onsite role

Company

hirify.global is part of an international hospitality group developing The Hoxton, Hamburg, a hotel with restaurants, bars, rooftop dining, and event spaces.

What you will do

• Join the core team launching The Hoxton, Hamburg, and build awareness among local, national, and international audiences.
• Own the local PR strategy and maintain relationships with media, influencers, guests, professionals, and opinion leaders in the German market.
• Create content and manage local restaurant social media, email communications, and editorial content for The Localist.
• Develop local partnerships, cultural activations, and events that attract new audiences and support the brand launch.
• Work with F&B, sales, and revenue teams to deliver room and restaurant/bar commercial targets through ideas, offers, and packages.
• Manage the guest journey, local marketing and graphic design budgets, and briefs for campaigns and collateral.

Requirements

• Proactive, independent, sociable, and collaborative working style.
• Track record of building lifestyle brands and delivering business results in the German market.
• Experience across the marketing mix, including substantial PR experience and media contacts.
• Ability to create cultural partnerships and events while developing tactical marketing ideas that drive bookings and restaurant covers.
• Strong communication and copywriting skills, with experience managing local social media channels and email databases.
• Experience and connections in Hamburg’s foodie scene, with the ability to build awareness and demand for a destination restaurant.
• Strong local and international contacts across art, design, fashion, music, tech, and wellness.
• Ability to collaborate with central graphic design, digital marketing, and communications teams.
• Conceptual, unconventional, brave, practical, and low-ego approach to work.

Culture & Benefits

• Creative, innovative, and fast-growing international hospitality environment.
• Opportunities for professional development, training, and ongoing learning.
• Food during shifts, a complimentary first stay at The Hoxton, and a meal for two.
• Time off for volunteering with partner charities and diversity and inclusion events.
• Regular team gatherings and discounts across The Hoxton and the Ennismore family.