Analytics Specialist (Marketing Analytics)

Location: Onsite in Almaty, Kazakhstan, at the employer's location.

Company

Dr. Reddy's Laboratories operates in the pharmaceutical and life sciences sector.

What you will do

• Analyze campaign and content performance across channels and customer journeys, tracking key performance indicators.
• Validate HCP segmentation and clustering models using machine learning and advanced analytics techniques.
• Design and support A/B and multivariate experiments, including hypothesis definition, sample sizing, statistical validation, and identification of test dimensions such as content, channel, cadence, and CTA.
• Develop attribution models using regression, matched-market design, causal inference, and related methods to quantify omnichannel marketing impact.
• Build, update, and maintain dashboards and reports in Power BI and Tableau.
• Retrieve and integrate data from GBQ, Salesforce Marketing Cloud, Bynder, CRM, RCPA, sales systems, and other relevant sources; connect findings to SFMC journeys, decisioning logic, and content orchestration.

Requirements

• 3–5 years of experience in advanced analytics, marketing analytics, digital analytics, or commercial analytics in Pharma, Life Sciences, Biotech, or Medical Devices; alternatively, experience in FMCG, Banking, or similar industries with segmentation or targeting analytics.
• Proficiency in Python or R for statistical analysis and modeling.
• Exposure to machine learning techniques for segmentation or targeting.
• Exposure to A/B testing, multivariate testing, and performance measurement frameworks.
• Experience handling data from web analytics platforms such as MixPanel and Google Analytics.
• Bachelor’s degree in Statistics, Data Science, Engineering, Business, or a related field.
• Strong proficiency in statistical modeling, machine learning techniques, SQL, and Python or R for data manipulation and modeling.
• Ability to design and interpret multivariate experiments with statistical rigor and work with large, multi-source datasets across marketing platforms.
• Proficiency in Power BI and Tableau, understanding of digital engagement metrics, and strong communication skills for presenting insights to non-technical stakeholders.
• Comfort working in fast-paced, high-volume campaign environments.

Nice to have

• Experience with marketing platforms such as Salesforce Marketing Cloud and digital asset management systems such as Bynder.
• Experience with campaign and content performance analysis in digital or omnichannel environments.

Culture & Benefits

• Full-time, onsite work at the employer’s location in Almaty.
• Work in fast-paced, high-volume campaign environments.
• Collaboration with Brand, omnichannel marketing, orchestration, and non-technical stakeholder teams.