Lead Product Marketing Manager (Tokenization & Web3)

Location: Hybrid in Vienna, Austria, combining onsite collaboration and remote work; an additional 25 days per year may be worked from a city or country of choice.

Company

hirify.global is a Vienna-founded investment platform offering cryptocurrencies, crypto indices, stocks, precious metals and commodities to more than 7 million customers across Europe.

What you will do

• Own positioning and messaging for Vision Chain, Vision Wallet, tokenization, DeFi products and future Web3 product verticals across retail, institutional and partner audiences.
• Run the Web3 launch calendar, including partner and ecosystem launches on Vision Chain, and coordinate central marketing, CRM, in-app, localization and PR teams.
• Plan and write customer campaigns across email, push, in-app and social channels explaining tokenized and onchain products and their risks.
• Build positioning and sales materials for banks, asset managers and partners, including joint announcements and case studies.
• Work with Legal and Compliance from the first draft to ensure messaging is clear, fair and accurate.
• Define launch success measures and report adoption, retention and revenue with the data team.

Requirements

• 6+ years of product marketing experience, including experience in a regulated financial business or a crypto firm operating under MiCA.
• Knowledge of how MiCA, MiFID and EU consumer credit rules affect product messaging.
• Experience launching crypto or investing products and explaining wallets, L2 networks, stablecoins and tokenized assets in plain language.
• Experience running partner launches or creating materials for sales or business development teams.
• Ability to write copy and run launches through teams without direct management responsibility.
• Experience building a marketing process from scratch.
• Ability to use AI tools for research, drafting, analysis and claim checking; ability to define launch measures and interpret activation and retention data.

Nice to have

• German language skills.
• Experience with tokenization, real-world assets or institutional buyers.

Culture & Benefits

• Hybrid work model with onsite collaboration and remote work, plus 25 additional days per year from a city or country of choice.
• Competitive total compensation, stock option plan, recognition and tenure rewards.
• Confidential coaching, counselling and mental health resources through OpenUP.
• Annual leave, three additional paid days off in 2027 after six months, and up to eight additional weeks of gender-neutral new parent leave.
• Unlimited Udemy access, partner discounts and rewards, and location-specific benefits.
• Free onsite dining in Vienna, Bucharest, Barcelona and Berlin, plus company events and an inclusive, respectful working environment.