Director, Content Analytics

Location: New York, United States; hybrid schedule requiring work from the office at least four days per week.

Salary: $130,000–$200,000 annually, plus bonus and long-term incentive eligibility.

Company

hirify.global is a media and entertainment company producing and distributing film, television, streaming, news, sports, and theme park content through brands including NBC, Bravo, Peacock, Telemundo, Universal Pictures, and DreamWorks Animation.

What you will do

• Lead content performance and audience analytics for NBC and Bravo entertainment series across linear television and Peacock.
• Translate Nielsen and first-party data, linear and streaming KPIs, and complex analyses into recommendations, presentations, and narratives for senior stakeholders and external partners.
• Develop linear ratings forecasts and audience projections using historical performance, marketplace trends, and viewing behavior.
• Partner with Programming, Scheduling, Marketing, Finance, Strategy, Communications, Consumer Insights, and Ad Sales on content development, scheduling, promotion, audience growth, and franchise expansion decisions.
• Oversee data requirements and the design, development, and maintenance of scalable self-service data products with Operations and Technology teams.
• Lead, develop, and mentor a high-performing analytics team while promoting data democratization, performance storytelling, AI-supported analysis, and data-driven decision-making.

Requirements

• 8+ years of experience in the media and entertainment industry, working with large, complex Nielsen and first-party datasets and advanced analytical tools.
• Expertise in Nielsen measurement methodology, NPower, NNTV, and complex segmentation analyses for linear/traditional and streaming content and platforms.
• Ability to communicate confidently and persuasively with stakeholders at all levels, including executive leadership, and present extemporaneously in senior forums.
• Strong knowledge of the streaming and media landscape, with appreciation for unscripted and scripted content.
• Strategic, outcome-oriented approach with the ability to derive insights, conclusions, and recommendations from ambiguous or unstructured data from disparate sources.
• Experience using AI tools and capabilities to automate repetitive work, synthesize large and disparate datasets, and identify themes, patterns, and trends.
• Collaborative leadership, intellectual curiosity, accountability, attention to detail, and the ability to drive projects of varying scope from planning through delivery.
• Bachelor’s degree in a relevant quantitative or analytical field.
• Advanced proficiency in Excel, PowerPoint, SQL, and Tableau.

Nice to have

• Experience supervising entry-level and mid-career employees.

Culture & Benefits

• Hybrid work with at least four office days per week; in-office requirements may change.
• Medical, dental, and vision insurance.
• 401(k), paid leave, tuition reimbursement, discounts, and other company-sponsored benefits.
• Inclusive, collaborative, and equitable working culture.
• External candidates may be required to attend an in-person interview before a hiring decision.