Associate Director, Marketing Analytics

Location: Bellevue, WA or Boston, MA; hybrid work with 3 days per week in the office

Base salary: $149,000–$245,000 per year

Company

hirify.global operates a consumer e-commerce and retail business focused on pet products and services.

What you will do

• Lead media measurement strategy and the analytical roadmap for Social, TV, Influencer, and Content Marketing.
• Define an integrated framework connecting Marketing Mix Modeling, controlled experiments, lift studies, attribution, brand measurement, and customer analytics.
• Own Marketing Mix Modeling, media effectiveness analysis, model validation, scenario planning, and communication of uncertainty.
• Design and evaluate geo experiments, matched-market tests, holdouts, conversion-lift studies, audience tests, and other incrementality approaches.
• Lead high-priority analyses using SQL and statistical programming across customer, media, engagement, and transaction datasets.
• Coordinate cross-functional initiatives with Marketing, Media, Finance, Data Science, Analytics Engineering, Product, and agency partners while developing analytics talent.

Requirements

• Bachelor’s or master’s degree in a quantitative field such as Statistics, Economics, Mathematics, Data Science, Operations Research, or Marketing Analytics, or equivalent experience.
• 8+ years of experience in marketing analytics, media measurement, experimentation, data science, or a related analytical discipline.
• Deep expertise in Marketing Mix Modeling, incrementality testing, geo experimentation, lift studies, causal inference, attribution, and brand measurement.
• Advanced SQL proficiency and proficiency in Python, R, or another statistical programming language.
• Strong knowledge of experimental design, statistical inference, power analysis, confidence intervals, and measurement bias.
• Experience translating complex analysis into media investment recommendations and communicating with senior Marketing, Finance, and technical leaders.

Nice to have

• Experience in a large consumer, retail, e-commerce, subscription, or direct-to-consumer business.
• Experience with Google Meridian, Meta Robyn, or comparable Marketing Mix Modeling frameworks.
• Familiarity with Meta, TikTok, YouTube, Google, The Trade Desk, Nielsen, Kantar, or similar media platforms.
• Experience with Snowflake, Databricks, dbt, Sigma, Tableau, or comparable data and business-intelligence platforms.
• Experience managing agency or vendor relationships related to media analytics, brand measurement, or experimentation.

Culture & Benefits

• Medical, prescription, vision, dental, life, disability, and other insurance options.
• 401(k), new-hire and annual equity grants, and potential annual bonus eligibility for C08+ positions.
• Unlimited PTO for exempt salary team members, subject to manager approval, plus six paid holidays.
• Parental leave, family services, backup dependent care, flexible spending accounts, telemedicine, and employee assistance programs.
• Pet adoption reimbursement and discounts including pet insurance and hirify.global.com purchases.