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5 дней назад

Solution Campaign Marketing Director – NorAm (AI)

115 500 - 181 500$
Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
director
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Solution Campaign Marketing Director – NorAm (AI): Building scalable, multi-channel B2B marketing campaigns that create awareness and qualified pipeline across North American growth accounts with an accent on AI-first demand generation, account journeys, and campaign-to-ABM handoffs. Focus on using predictive scoring, account prioritization, next-best-action recommendations, and AI-assisted SDR workflows to identify accounts ready for Pod-based expansion.

Location: Work from Home, United States; approximately 10–25% travel expected for tradeshows and customer-specific events.

Targeted base pay range: $115,500–$181,500 per year.

Company

hirify.global is a global analytics software company helping businesses in more than 100 countries make better decisions through data, artificial intelligence, machine learning, and optimization.

What you will do

  • Lead solution campaign marketing for North American growth accounts and set priorities across digital, value messaging, events, and SDR teams through influence and coalition building.
  • Design and execute scalable, AI-first 1:Many and 1:Few campaigns across email, webinars, advertising, tradeshows, and other channels.
  • Define the account journey from first touch to Pod-ready, including graduation criteria and handoff processes with sales and Pod leadership.
  • Own marketing-sourced pipeline, new-logo, and initial-ARR targets while managing the allocated marketing budget.
  • Develop messaging and content for emails, webinars, and events, and partner with events teams on tradeshows and customer-specific events.
  • Identify white-space growth opportunities and build the pipeline of accounts ready for the Pod-based ABM model.

Requirements

  • 10–15 years of progressive B2B technology marketing experience, operating strategically and leading through influence rather than direct authority.
  • Deep knowledge of complex B2B technology selling environments and the requirements for building brand awareness, product awareness, and pipeline.
  • Proven experience running scaled, always-on campaigns across email, digital, webinars, and tradeshows for a large, diverse account base and converting broad interest into qualified, sales-ready pipeline.
  • Experience collaborating with senior executives, customers, sales teams, account managers, SDRs, and other stakeholders to align goals and solve business challenges.
  • Expertise in marketing metrics and performance measurement to optimize results and ROI in a corporate marketing environment.
  • Strong experience using GenAI to develop demand-generation and event content and personalize content for specific personas and accounts.
  • Knowledge and experience building demand marketing plans and defining campaign-based demand-generation handoffs into Pod-based ABM as accounts mature.
  • Outstanding writing and presentation skills, plus creativity in communications and problem solving.
  • Bachelor’s degree, preferably in marketing or a related field.

Nice to have

  • B2B technology marketing experience in banking, telecommunications, or related sectors, with familiarity with their competitive and regulatory landscapes.
  • Experience exploring AI-driven pipeline-generation approaches beyond content creation, including predictive or intent-based lead scoring, AI-driven account prioritization, next-best-action recommendations, or AI-assisted SDR workflows and automation.
  • A clear point of view on how campaign-based demand generation and Pod-based ABM should work together as accounts mature.

Culture & Benefits

  • Inclusive culture based on acting like an owner, delighting customers, and earning the respect of others.
  • Professional development through learning experiences and opportunities to leverage individual strengths.
  • Competitive compensation, benefits, and rewards programs.
  • People-first work environment with work/life balance, employee resource groups, and social events.

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