Growth Marketing Manager (AI)

Location: Hybrid role based in the West Palm Beach, Florida office, United States.

Company

hirify.global is a US-based dropshipping platform helping entrepreneurs start and scale online stores; Addrop is its AI video and image generator for UGC-style ad creative.

What you will do

• Develop and execute Addrop’s go-to-market plan, including positioning, audience segments, channel mix, launch calendar, and quarterly targets.
• Run the creator and influencer program end to end, including sourcing, tiering, briefing, contracting, payouts, and performance tracking.
• Build Addrop’s AI influencer campaign, organic presence on TikTok, Instagram Reels, YouTube Shorts, and X, including scripting, production, and daily publishing.
• Deliver launch marketing for every Addrop release through creative angles, assets, creator waves, landing pages, and email campaigns.
• Grow signups through hirify.global users, in-app placements, product pages, webinars, integrations, and MCP support; amplify winning creative through Spark Ads, creator whitelisting, Meta, and TikTok.
• Track social-led signups, creative performance, and CAC by channel; partner with product leadership on feature positioning, launch timing, pricing insights, brand safety, FTC disclosure, likeness rights, and usage rights.

Requirements

• 3–5 years of experience in growth, social, or creator marketing, ideally for a software, app, or consumer product.
• Experience owning at least one brand’s social presence with demonstrable results.
• Native fluency in short-form video and the ability to analyze hooks, formats, and trends.
• Hands-on production skills: scripting, prompting, editing, and publishing.
• Working fluency with AI creative tools such as Higgsfield, Veo, Runway, ElevenLabs, Midjourney, or similar.
• Strong ability with AI tools such as Claude, ChatGPT, Codex, or Claude Code to build workflows that automate and scale marketing work.
• Experience briefing, paying, and measuring creators or influencers.
• Paid social skills sufficient to amplify winning creative and independently interpret performance data.
• Comfort with GA4, Mixpanel, or similar analytics tools, plus the ability to build reporting independently; strong writing for positioning, hooks, scripts, and landing pages.
• Startup operating style with the ability to turn plans into shipped work quickly and keep pace with weekly product releases.

Nice to have

• Experience marketing to ecommerce sellers, dropshippers, agencies, or performance marketers.
• A personal or brand account grown to meaningful scale.
• Experience running an AI persona or virtual influencer account.
• PLG or freemium SaaS background.
• HubSpot experience.

Culture & Benefits

• Fast-paced, high-ownership environment focused on speed, measurable results, and end-to-end accountability.
• Hybrid work from the West Palm Beach office with a collaborative and inclusive environment.
• Flexible PTO and career development opportunities.
• Employer-paid medical, dental, vision, and life insurance for employees.
• 401(k) retirement plan with employer match.
• Pet-friendly workplace and opportunity to shape a growing startup product.

Hiring process

• Introductory conversation with the HR Manager.
• Conversation with the Director of Product.
• Conversation with the Director of Marketing, followed by an in-person final-stage interview; travel is arranged and covered by hirify.global.