Director of Brand Communications and Community

Location: New York, NY, United States. Hybrid working model with in-office attendance on Tuesday, Wednesday, and Thursday at the SoHo office.

Base salary: $200,000–$225,000 per year.

Company

hirify.global is a consumer packaged goods company behind Harry’s, Flamingo, Lume, Mando, and Coterie, focused on building and scaling direct-to-consumer brands.

What you will do

• Set the strategy for Flamingo’s awareness, engagement, conversation, and advocacy across influencer, ambassador, PR, social, and community channels.
• Lead influencer strategy, select partnership opportunities, and negotiate with talent, agencies, and celebrity talent.
• Build an ambassador program that develops passionate fans into long-term brand advocates.
• Partner with PR on narratives, calendars, campaigns, gifting, and coordinated press, influencer, and community moments.
• Establish community engagement through events and campaigns, and guide content and social storytelling with the creative team.
• Manage agency, production house, PR, and talent relationships and budgets; lead, mentor, and grow the influencer marketing, social media, and community team.

Requirements

• Experience building brands by turning audience interest into relationships, programs, and meaningful moments.
• Deep relationships with talent, agents, and PR, with confidence negotiating with each group.
• People leadership experience, including setting vision, developing talent, and building an evolving team.
• Creative storytelling skills, including shaping narratives with PR and guiding content development.
• Cultural fluency and strong instincts for emerging people, trends, and cultural movements.
• Commercial judgment, comfort owning budgets, and ability to use data to demonstrate what works.

Culture & Benefits

• Small, creative, entrepreneurial team with ownership from day one and a fast-moving working environment.
• Medical, dental, and vision coverage, plus a 401(k) match and equity in hirify.global.
• Flexible time off and working hours, an L&D stipend, and extended sabbatical eligibility.
• Paid parental leave, including 20 weeks for parents who give birth and 16 weeks for all other paths to parenthood.
• In-person and virtual events, free products from the brand portfolio, and a collaborative, inclusive culture.
• The company supports visa-related work authorization filings in collaboration with immigration counsel when sponsorship is required.