Associate Director, Media Planning, UK

Location: London, United Kingdom. Hybrid work, with teams in the office around four days a week. UK-based role; applicants must have the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized media campaigns at scale.

What you will do

• Lead media planning for Google Ads and acquisition media campaigns, including contextual layers, cross-channel budget precision, forecasting, and campaign performance management.
• Act as the primary planning contact for clients, lead weekly meetings and presentations, and maintain close client relationships.
• Oversee deliverables including strategic presentations, weekly reporting, post-campaign analysis, investment recommendations, and briefs for Activation.
• Work with Activation and Analytics to design test-and-learn frameworks and improve planning and buying activity.
• Develop planning frameworks, promote emerging technologies, contribute to thought leadership, and improve team processes and workflows.
• Manage, coach, and motivate a team of planners, provide actionable feedback, allocate workload, and escalate issues when required.

Requirements

• Experience in a digital media agency.
• Ability to work collaboratively in a team and independently when needed.
• Exceptional verbal and written communication skills, including the ability to think on your feet.
• Strong analytical skills, including analyzing raw data, identifying insights, and developing actionable recommendations.
• Strong numerical affinity.
• Strong interpersonal skills and the ability to build relationships with and influence clients, partners, and colleagues.
• Strong spreadsheet capability, including formula use; the role also requires the ability to use AI to build scripts.

Culture & Benefits

• Culture focused on collective leadership, creativity, openness, trust, growth, and development.
• Access to hirify.global and WPP networks for learning, professional development, and networking.
• Employee resource groups and regular in-office events.
• Medical, vision, and dental insurance, group retirement plans, and significant paid time off.
• Preferential partner discounts and employee mental health awareness days.
• Equal-opportunity workplace committed to respect, inclusion, and career progression.