Display & Paid Social Executive (Fintech)

Location: City of London, United Kingdom

Company

hirify.global is a FTSE100 fintech operating across five continents, serving more than 700,000 clients through retail trading and investment platforms.

What you will do

• Set up, manage, pace, and optimize paid social campaigns across Meta, Reddit, LinkedIn, X, and TikTok, alongside programmatic display campaigns.
• Manage budgets, bidding, placements, frequency, inventory quality, and brand-safety controls to reduce customer acquisition cost and grow first-trade volumes.
• Adapt targeting, campaign setup, and creative for UK and EMEA markets while collaborating with local teams, performance marketing, creative, and analytics partners.
• Develop audience segmentation using first-party data, suppression lists, lookalike audiences, and the customer data platform.
• Maintain conversion tracking, Floodlight tags, Conversions API integrations, and cross-channel performance dashboards.
• Run structured tests across creative, audiences, bidding, and landing pages, and use AI-assisted workflows to automate reporting, surface insights, and flag anomalies.

Requirements

• At least one year of hands-on paid social or display experience in an agency or in-house environment, focused on performance and customer acquisition rather than brand awareness or organic social.
• Experience managing and optimizing paid social budgets on Meta and at least one of Reddit, LinkedIn, X, or TikTok, with results measured against CAC or equivalent acquisition KPIs.
• Hands-on experience with display or programmatic platforms such as DV360, or a clear willingness to develop this skill quickly.
• Working knowledge of campaign structure, audience targeting, bidding mechanics, and ideally first-party audience activation through a CDP or similar platform.
• Working knowledge of CM360 conversion tracking, including Floodlight tag setup and troubleshooting, plus familiarity with Conversions API integrations.
• Demonstrated use of AI tools to automate or improve reporting workflows, with the data literacy to build reliable and repeatable processes.
• Strong data skills, including working with large datasets, identifying patterns, and structuring information for meaningful AI outputs.
• Proficiency with Funnel.io, Supermetrics, or equivalent data aggregation tools for building cross-channel dashboards in Looker Studio or a similar platform.

Nice to have

• German or French language skills.
• Experience in financial services, fintech, or another regulated industry.
• Familiarity with Celtra for dynamic creative production and paid social asset management.
• Experience with paid search.
• Awareness of data privacy requirements and their impact on paid social and display targeting and measurement, including GDPR, iOS signal loss, and cookieless tracking.
• Exposure to incrementality testing or multi-touch attribution modeling.

Culture & Benefits

• Work within a data-led and fast-paced Performance Marketing team focused on measurable customer acquisition across UK and EMEA markets.
• Collaborate with the wider performance team, creative function, analytics partners, local market teams, and data teams.
• Use a customer data platform for audience strategy and Celtra for dynamic creative production.
• Work on complex performance marketing challenges within an established FTSE100 fintech operating at global scale.