Business Insight Lead (User Growth) (Web3)

Location: Hong Kong; remote-first, work-from-home arrangement, subject to the role and team

Company

Binance operates a global blockchain ecosystem offering cryptocurrency trading, finance, education, research, payments, and institutional services.

What you will do

• Optimize user growth and marketing strategies across a global digital-asset ecosystem.
• Analyze the full-funnel user journey from acquisition and activation through conversion and retention.
• Drive acquisition across KOLs, paid advertising, SEO, referrals, communities, and social channels.
• Define and track CAC, LTV, retention, conversion, and viral-coefficient metrics.
• Run rapid A/B tests, iterate growth models, and improve user quality.
• Adapt strategies for local markets and collaborate cross-functionally with international partners and stakeholders.

Requirements

• 8+ years of experience in user growth, performance marketing, or digital marketing.
• Experience working across global markets, including MENA, LATAM, Southeast Asia, and Africa.
• Strong data-driven mindset and familiarity with growth tools and KPIs.
• Background in internet, Web3, or fintech businesses.
• Bilingual English and Mandarin required for coordination with overseas partners and stakeholders.
• Adaptable, entrepreneurial, and hands-on approach.

Nice to have

• Additional language skills.

Culture & Benefits

• Remote-first, work-from-home arrangement, depending on the role and team.
• Work on projects related to the future of finance in a user-centric global organization.
• Flat structure with autonomy in a fast-paced and innovative environment.
• Career growth and continuous learning opportunities.
• Competitive salary and company benefits.