Director, Digital Retail Partnership and Marketing (Music)

Location: Hong Kong, Asia. Other locations: Beijing and Taiwan.

Company

The Orchard is a global full-service music distribution company operating in 48 markets and supporting independent artists and labels with distribution, marketing, and digital solutions.

What you will do

• Lead the Digital Sales and Marketing team in developing and executing multi-channel campaigns across Greater China for labels, artist releases, and catalog tracks.
• Collaborate with record labels to align marketing initiatives with release timelines and revenue goals.
• Direct audience segmentation, playlist pitching, and influencer and creator outreach.
• Develop and scale the YouTube business through channel management, metadata optimization, custom thumbnails, video SEO, rights management, and monetization.
• Use YouTube Analytics and campaign KPIs to identify trends, grow audiences, evaluate performance, and optimize strategy.
• Build relationships with key partners at Spotify, Apple Music, YouTube Music, QQ Music, NetEase, and other digital service providers while positioning the platform as a leading service for independent labels and artists.

Requirements

• 8+ years of progressive marketing experience in the music industry, music distribution, record label, or music technology environment.
• Proven experience managing high-volume YouTube channels, Content ID strategy, and YouTube monetization within the music space.
• Extensive digital experience covering music retail, analytics, social media, and digital music distribution.
• Ability to adapt to a constantly changing digital landscape.
• Proven experience managing a team of skilled and driven individuals.
• Highly advanced organizational skills, including the ability to multitask and prioritize tight deadlines.
• Excellent oral and written communication skills in both English and Chinese.

Culture & Benefits

• Opportunity to join a vibrant global community in the music industry.
• Modern office environment.
• Investment in professional growth and development.
• Opportunity to contribute to social impact, diversity, equity, and inclusion initiatives.
• Inclusive equal-opportunity workplace committed to workforce diversity.