Branding Manager (Fashion)

Location: Remote, but must be based in Hong Kong and legally eligible to work there

Company

hirify.global is a growth marketing agency supporting crowdfunding and e-commerce brands through measurable marketing strategies.

What you will do

• Develop and execute a brand strategy for the Hong Kong market aligned with global objectives.
• Maintain consistent brand identity, voice, visual aesthetics, and messaging across digital, retail, PR, and partnership touchpoints.
• Lead local marketing campaigns, seasonal launches, collaborations, and localized marketing collateral.
• Define social media and digital content strategies for platforms such as Instagram, WeChat, and Little Red Book.
• Manage PR, creative, and media-buying agencies, branding budgets, and campaign performance reporting.
• Train local sales, retail, and operations teams on brand guidelines and positioning.

Requirements

• Must be based in Hong Kong and legally eligible to work there.
• At least 5 years of progressive brand management experience, including at least 3 years in the fashion sector.
• Experience developing and executing integrated 360-degree brand campaigns.
• Exceptional written and verbal communication skills in English and Cantonese.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Data analysis skills, strong creativity, attention to detail, and the ability to manage multiple projects under tight deadlines.

Culture & Benefits

• Full remote flexibility.
• Opportunity to work with international brands and markets.
• Collaborative and innovative marketing environment.
• Competitive compensation package.