Backend Engineer - Sponsored Content & Products (PHP/Laravel)

Location: Hybrid in Hamburg, Germany

Salary: EUR 60,000–70,000 yearly

Company

hirify.global is a European e-commerce company operating at the intersection of fashion and technology, building personalized online shopping experiences and retail media products.

What you will do

• Build scalable backend services and RESTful APIs in PHP 8.2+ and Laravel for a self-serve cost-per-click bidding marketplace and brand tools.
• Develop core services for real-time ad serving, bidding endpoints, and high-throughput advertising pipelines.
• Write unit and integration tests, participate in peer code reviews, and identify opportunities for refactoring.
• Collaborate with product managers, frontend engineers, and senior technical leads to break down marketplace features and translate ad-tech requirements into code.
• Follow repository conventions and CI/CD processes, monitor application health, and debug backend issues in production.
• Use AI development tools such as Cursor, Claude Code, or Gemini for boilerplate creation, test writing, and problem-solving.

Requirements

• Degree in Computer Science, Software Engineering, or a related field, or equivalent practical experience.
• At least 3 years of professional backend software engineering experience.
• Strong experience with modern PHP 8.2+, Laravel, object-oriented design, and clean code practices.
• Practical experience building secure RESTful APIs, including authentication, authorization, request validation, and rate limiting.
• Working knowledge of relational databases, efficient SQL queries, basic table schemas, indexes, and migrations.
• Familiarity with application logging, error tracking, and monitoring tools such as Datadog for production debugging.
• Comfort using modern AI development tools such as Cursor, Claude Code, or Gemini.
• Self-motivated approach with ownership of features from implementation through production, pragmatic engineering judgment, and a preference for clean, reliable code.
• Clear communication skills and the ability to explain technical details and trade-offs to non-technical teammates.

Nice to have

• AdTech or loyalty domain familiarity, including self-service campaign dashboards, ad-tech delivery stacks, budgeting engines, or reward and coupon systems.

Culture & Benefits

• Flat hierarchies, direct communication, pragmatic decisions, ownership, and trust.
• Inclusive environment that values acceptance, diverse backgrounds, and different perspectives.
• Team lunches, afterwork drinks, company events, and informal opportunities to connect.
• Additional employee perks are provided through the company benefits program.

Hiring process

• Apply online through the career page.