Senior Product Manager (Martech)

Location: Berlin, Germany; hybrid. Work from abroad is available for up to six weeks per year.

Company

hirify.global Group develops tax-filing products through hirify.global and Steuerbot for customers in Germany, Spain, and the UK.

What you will do

• Own conversion-signal engineering for paid acquisition across Singular, Firebase/GA4, Google Ads, and TikTok, including server-to-server events, synthetic events, revenue values, and predicted-LTV signals.
• Run the referral program as a product, covering reward mechanics, eligibility and fraud rules, Voucherify infrastructure, the in-app voucher wallet, entry points, and experiments.
• Improve push and marketing-consent opt-ins, CRM data quality, Braze integrations, Snowflake-to-Braze synchronization, and migration of legacy messaging to Braze.
• Translate consent and privacy requirements into product behavior and work with Legal on partner data sharing.
• Adapt tracking, CRM attributes, and attribution to new subscription pricing tiers and other company launches.
• Set sprint priorities, balance roadmap work with platform upkeep, design A/B tests in Eppo, and report progress, risks, and trade-offs to marketing leadership including VP and C-level stakeholders.

Requirements

• Several years of product management experience owning martech, growth infrastructure, or data products and setting a roadmap with senior stakeholders.
• Hands-on mobile and web attribution experience with an MMP such as Singular, server-to-server events, and Google Ads and TikTok conversion setups.
• Ability to define event schemas and tracking specifications and trace missing or duplicated events through Segment, Google Tag Manager, and receiving platforms.
• Experience with CRM data platforms, ideally Braze, including custom attributes, event-triggered segmentation, data ingestion, and synchronization quality.
• Working knowledge of GDPR, consent mode, iOS App Tracking Transparency, and push-permission behavior on iOS and Android.
• Experimentation experience, including hypothesis framing, metric configuration, and judging result validity.
• Precise writing skills for engineering specifications, leadership updates, and decision memos.
• Technical fluency across React Native mobile apps, backend services, and data pipelines, including production-incident triage.

Nice to have

• Performance marketing experience across Google Ads, TikTok, and other main app and web acquisition channels.
• Experience with referral, loyalty, or voucher programs, especially Voucherify.
• Experience with predicted-LTV or value-based bidding signals such as Churney.
• Experience with deep linking and deferred deep linking across ad networks.
• Experience with AI-driven CRM orchestration, creative asset tooling, AI creative tagging, or AI agents and automation for product and engineering workflows.
• Ability to query data in SQL using Snowflake, with familiarity with dbt and Airflow.

Culture & Benefits

• International, people-centric team working across Germany, Spain, and the UK.
• Free mental health coaching sessions and a flexible monthly allowance for a broad range of services.
• Employee stock options, 30 annual vacation days, and flexible working hours.
• Learning budget with guidance from internal L&D experts.
• Team meetups, including virtual and in-person gatherings, plus free tax declaration filing through the hirify.global app.
• Dogs are welcome in the office.