Senior Manager - Product Marketing (Automotive Wireless SoC)

Location: Heilbronn, Germany; other location: Garching, Germany. Travel: 0–25%.

Company

hirify.global is a large semiconductor technology company developing products and solutions for automotive and other durable markets.

What you will do

• Own product business plans, product requirements, competitive positioning, and roadmaps for automotive wireless SoCs.
• Define feature sets and make architectural trade-off decisions across BLE, UWB, and emerging connectivity standards.
• Analyze competitors and track Bluetooth, UWB, and automotive connectivity standards.
• Participate in industry consortia including the Car Connectivity Consortium, Bluetooth SIG, and FiRa.
• Partner with automotive sales, field application engineers, and business development teams on customer engagements, design-ins, and technical evaluations.
• Coordinate hardware, software, IP acquisition, validation, and engineering teams through product definition and launch milestones.

Requirements

• Bachelor’s degree in electrical engineering, computer engineering, computer science, or a related technical field.
• 15+ years of relevant experience in semiconductor product marketing or product management.
• Hands-on experience defining wireless SoC or RF IC products, including BLE, UWB, Wi-Fi, SubGHz, or similar technologies.
• Experience driving product definition, business planning, revenue generation, forecasting, and margin analysis.
• Ability to engage technically with architecture, design, applications, and cross-functional leadership.
• Familiarity with automotive connectivity semiconductor competition and strong communication skills.

Nice to have

• Experience with vehicle access, digital key, PEPS, or automotive body electronics ecosystems.
• Experience managing portfolios spanning multiple technologies and working with standards bodies or alliances.
• MSEE, MSCS, or an equivalent technical degree; an MBA is a plus.

Culture & Benefits

• Full-time employment within a global organization of approximately 17,000 employees.
• Culture focused on trust, empowerment, respect, diversity, communication, and employee development.
• Leadership development programs and values-based decision making.
• Opportunity to shape wireless products for long-lifecycle automotive and durable-market applications.