Group Manager, Performance Marketing - Credit Karma (Fintech)

Location: Oakland, California; Charlotte, North Carolina; San Diego, California, United States

Base pay: Oakland $213,500–$289,000; San Diego, California $215,500–$291,500 per year

Company

hirify.global is a global financial technology platform operating products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own the end-to-end strategy, execution, and performance of paid acquisition channels including SEM, display, programmatic, native, and app display.
• Set investment roadmaps, allocate budgets, define channel KPIs and OKRs, and optimize revenue contribution across Credit Karma verticals.
• Lead and mentor 6–9 channel managers while fostering experimentation, accountability, continuous improvement, and AI adoption in media buying and analysis.
• Build reporting and dashboards, translate performance data into insights for senior leadership, and develop incrementality measurement frameworks with Data Science and Analytics.
• Drive A/B testing across creative, landing pages, bidding strategies, and audience targeting, and partner with Product, Marketing, Finance, Brand, and Analytics on growth plans.
• Manage a multi-million-dollar paid media budget and relationships with media partners, agencies, and technology vendors.

Requirements

• 10+ years of growth or performance marketing experience, including at least 3 years in people management.
• Deep expertise in paid acquisition channels including SEM, Paid Social, OLV, Programmatic, App Display, and Native.
• Proven experience scaling paid programs to achieve aggressive revenue targets.
• Experience managing multi-million-dollar media budgets.
• Strong analytical skills, including working with large datasets, building business cases, presenting to senior leadership, and applying Media Mix Modeling measurement.
• Excellent communication and cross-functional leadership skills.

Nice to have

• Experience in fintech, consumer technology, or DTC products.
• Familiarity with incrementality testing methodologies such as geo holdout and PSA testing.
• Hands-on experience with Google Ads, Meta Ads Manager, DV360, or The Trade Desk.
• MBA or equivalent analytical degree.

Culture & Benefits

• Competitive compensation with a pay-for-performance rewards approach.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable plans and programs.
• Regular compensation comparisons across ethnicity and gender categories to support pay fairness.