Digital Media Manager

Location: El Paso, Texas, United States

Company

hirify.global is a media company.

What you will do

• Oversee daily operations of the station’s digital advertising business and manage digital content and quality control for the station’s community portal website.
• Develop and execute sales strategies for digital and new product revenue, drive new business development, and work toward exceeding revenue targets.
• Collaborate with the Integrated Digital Specialist to create multi-platform advertising solutions and deliver digital marketing training for the sales team.
• Manage digital sales and content staff, support recruitment and development, and assist with hiring, training, and developing Account Executives.
• Manage advertising inventory, revenue forecasting, budgets, expenditures, and accounts receivable.
• Call on accounts with Account Executives and collaborate with the General Manager and Local Sales Manager on digital sales.

Requirements

• Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• At least three years of sales experience, preferably in the digital field.
• Valid driver’s license and acceptable driving record.
• Experience guiding, directing, and motivating subordinates, including setting performance standards and monitoring performance.
• Knowledge of digital technologies including Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, and content management.
• Experience establishing long-range objectives and defining the strategies and actions needed to achieve them.
• Ability to identify others’ development needs and coach, mentor, or otherwise improve their knowledge and skills.
• Strong organizational skills, attention to detail, excellent follow-up, resourcefulness, self-motivation, and the ability to multitask and prioritize multiple deadlines.

Culture & Benefits

• Full-time position based in El Paso, Texas.