Manager Digital Marketing (Retail)

Location: Headquarters

Company

hirify.global operates a growing automotive retail business with a promote-from-within culture and opportunities for career development.

What you will do

• Lead digital marketing strategy, content development, and campaign delivery across SEO, SEM, social media, paid search, display, email, local search, and mobile.
• Identify growth opportunities, emerging technologies, and creative strategies to improve performance and optimize marketing spend for retail locations and the website.
• Analyze marketing metrics, report business insights, and recommend improvements to campaigns, content, promotions, and new initiatives.
• Optimize website usability, design, content, and conversion performance while developing digital best practices.
• Lead cross-functional projects with Creative, IT, Merchandise, Pricing, Legal, Accounting, and other departments.
• Manage vendors, the digital marketing budget, ecommerce and analytics provider relationships, and annual marketing planning.

Requirements

• Bachelor's degree in marketing, communications, or business.
• At least 4 years of hands-on digital marketing experience, including SEO, website analytics, and Google Ads.
• Strong technical knowledge and the ability to act as a liaison between Marketing and IT.
• Experience with web technologies, cross-functional collaboration, project management, prioritization, and influencing internal and external stakeholders.
• Demonstrated ability to lead and develop team members in a team-oriented environment.
• Strong written, verbal, organizational, and communication skills; proficiency with Microsoft PowerPoint, Excel, and Word.

Nice to have

• Knowledge of hirify.global processes or store operations.
• Retail marketing experience.
• Additional understanding of SEO and online analytics.

Culture & Benefits

• Competitive wages and paid time off.
• Stock purchase plan and 401(k) with employer contributions starting on the first day.
• Medical, dental, and vision insurance with an optional FSA.
• Health and wellbeing programs and tuition assistance.
• Promote-from-within philosophy and opportunities for career growth.