Director, HPV Global Vaccines Marketing, HCC Strategy & Activation (Vaccines)

Location: Hybrid role based in Upper Gwynedd, Pennsylvania, or Rahway, New Jersey, United States; up to 20% travel, including travel between both locations. US and Puerto Rico residents only.

Salary: $190,800–$300,300 annual base salary for the primary location; annual bonus and long-term incentive may also apply.

Company

hirify.global develops medicines and vaccines, focusing on innovation, access to treatment, and collaboration with governments and payers.

What you will do

• Lead the global healthcare consumer strategy for adolescent and adult HPV vaccine businesses.
• Translate consumer insights and market trends into strategic choices, priorities, and measurable outcomes across priority cohorts.
• Develop global HCC activation across the vaccine adoption funnel, enabling markets to execute effective omnichannel programs.
• Ensure consistency across segmentation, personas, content, channels, customer experience plans, and campaign tactics.
• Lead master brand campaign evolution and supporting assets with creative agencies, markets, and regions.
• Expand the global HCC influencer platform and direct creative and media agency workflows from insights and briefs through delivery.

Requirements

• BA or BS required; MBA or MS preferred.
• At least 10 years of progressive experience in vaccines or biopharmaceuticals, including at least 7 years of brand marketing experience.
• Demonstrated success in global marketing or commercial strategy roles.
• Experience in customer-centric brand development, agency management, and global campaign development, delivery, and localization.
• Strong leadership, collaboration, influencing, communication, presentation, and cross-functional working skills.
• Strategic and innovative thinking, learning orientation, ability to work through ambiguity, and commitment to excellence.
• Ability to process, integrate, and communicate large volumes of information, with comfort using data analytics and data-driven decision-making.
• Ability to work in a hybrid setting with colleagues across locations and time zones.
• Ability to comply fully with applicable local, national, and company policies, rules, and regulations.

Nice to have

• Global, country, or regional marketing experience.
• Vaccines commercial experience, preferably across sales and marketing.
• Track record of competing across different markets and developing new markets or channels.
• Knowledge of digital platforms for consumer engagement and analytics.
• Experience contributing commercial input to business readiness reviews, market research, and agency partner management.

Culture & Benefits

• Hybrid work arrangement with collaboration across global, regional, and local teams.
• Regular employee status with medical, dental, vision, insurance, retirement, 401(k), paid holidays, vacation, compassionate, and sick days.
• Inclusive environment encouraging diverse perspectives, respectful challenge, and collective problem-solving.
• Up to 20% travel is required; relocation is not provided and visa sponsorship is unavailable.