Manager, Global Consumer Insights & Research

Location: New York, New York, United States; onsite work at an NFL office or stadium is required. Remote and hybrid options are not offered. Some travel is required, and no relocation assistance will be provided.

Salary: $115,000–$125,000 USD per year

Company

hirify.global is a professional sports organization focused on growing fans, strengthening its brand, and driving engagement across U.S. and international markets.

What you will do

• Monitor global fandom, engagement, avidity, brand health, and the drivers and barriers affecting fan growth.
• Analyze cultural, behavioral, demographic, and regional differences to identify audience development and monetization opportunities.
• Design and support qualitative and quantitative research, including objectives, methodologies, questionnaires, analysis, and reporting.
• Synthesize primary research, syndicated data, first-party data, and market intelligence into concise, story-driven recommendations.
• Measure campaign, creative, media, audience sentiment, cultural relevance, product, event, and fan engagement effectiveness.
• Prepare executive presentations and planning documents while coordinating stakeholders, vendors, timelines, and multiple workstreams.

Requirements

• 5+ years of experience in consumer insights, market research, strategy, analytics, or a related field.
• Ability to translate business questions into quantitative or qualitative research plans and actionable recommendations.
• Experience with segmentation, surveys, ethnography, interviews, focus groups, syndicated media measurement, and applied analytics.
• Strong data visualization, storytelling, project management, cross-functional collaboration, and relationship-building skills.
• Proficiency with Microsoft Excel, SPSS, or Q, and a bachelor's degree in a relevant discipline or equivalent experience.
• Ability to work onsite at an NFL office or stadium location in New York; remote and hybrid work are not available.

Nice to have

• Experience managing vendors or analysts and strong people management capabilities.
• Familiarity with sports, entertainment, media, and live events.
• Experience with global or multinational businesses and measurement frameworks.
• Spanish, Portuguese, French, or German language proficiency.
• Master’s degree in Market Research.

Culture & Benefits

• In-person collaboration is prioritized to support stronger connections and organizational culture.
• Benefits are available through the NFL’s comprehensive employee benefits program.
• The organization emphasizes respect, integrity, team responsibility, resiliency, talent development, execution, and continuous learning.
• Some travel is part of the role.