10 дней назад
Omnichannel Orchestration Lead
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Omnichannel Orchestration Lead (Marketing Technology): Building and optimizing omnichannel orchestration and personalization capabilities that transform customer data, segmentation, and commercial priorities into connected customer experiences with an accent on journey frameworks, decisioning logic, audience activation, and governance. Focus on translating business needs into functional requirements, partnering with IT on platform development, and evaluating AI use cases for scalable customer engagement.
Location: Copenhagen, Denmark
Company
develops 3D scanning and CAD/CAM solutions for the dental industry, serving dental professionals globally.
What you will do
- Evolve the technical foundation for omnichannel engagement, including decisioning logic, triggers, personalization rules, and orchestration governance.
- Define and govern audience and segmentation frameworks for scalable customer activation.
- Own the business operation and optimization of the omnichannel orchestration platform as its business lead and super user.
- Establish global omnichannel governance and ways of working while enabling regional execution.
- Translate business needs into functional requirements for data, integrations, automation, reporting, and platform capabilities.
- Partner with IT on solution design, development, testing, implementation, and roadmap prioritization.
Requirements
- 5+ years of experience in marketing technology, marketing automation, CRM, CDP, personalization, customer journey orchestration, or a related field.
- Strong understanding of customer journey orchestration, segmentation, decisioning, personalization, and customer data activation.
- Experience translating business needs into functional requirements, orchestration logic, and scalable operational processes.
- Experience establishing governance, standards, and ways of working across global and regional teams.
- Strong stakeholder management skills across Marketing, IT, commercial teams, and regions.
- Ability to evaluate emerging AI capabilities and translate them into practical use cases, business requirements, and roadmap priorities.
Nice to have
- Familiarity with CRM, CDP, marketing automation platforms, Databricks, or Azure.
- Experience shaping MarTech ecosystems and integrations from a business or super-user perspective.
Culture & Benefits
- International, diverse, collaborative environment with more than 20 nationalities in the Denmark-based office.
- Healthcare package.
- Daily breakfast and healthy lunch prepared by private chefs.
- Social clubs and optional activities, including running, cycling, board games, and wine and beer clubs.
- Good work-life balance and offices with R&D lab spaces in central Copenhagen.
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