Global Product Marketing Leader (AI Hardware)

Location: San Francisco, CA, United States; hybrid with a minimum of three days in the office per week

Salary: $200,000–$310,000 base salary per year, plus performance bonus and equity.

Company

hirify.global builds AI hardware and software that capture, structure, and apply intelligence from conversations and other real-world inputs for professional productivity.

What you will do

• Own global positioning, messaging architecture, pricing input, and go-to-market strategy across the AI hardware and software portfolio.
• Build product message houses and activation-ready frameworks for regional marketing partners.
• Lead end-to-end launches, including naming, embargo strategy, reviewer seeding, marketplace content, day-one conversion surfaces, and sustain.
• Run competitive intelligence programs covering win-loss analysis, feature gaps, counter-positioning, and comparison surfaces across Amazon, search, YouTube, Reddit, and AI assistants.
• Manage claims substantiation and legal review for product statistics, superlatives, and AI performance claims.
• Build and scale the global product marketing team while connecting product roadmaps, brand narratives, and regional activation.

Requirements

• 10+ years of product marketing experience, including 5+ years leading a product marketing team of five or more.
• Experience at a consumer technology, AI, or hardware company.
• Ownership of at least two complete hardware or hardware-plus-software launch cycles from positioning through conversion and sustain.
• Experience with competitive positioning, multi-market product marketing, regional activation systems, and hardware-plus-subscription pricing.
• Strong expertise in segmentation, jobs-to-be-done, message hierarchy, proof-point architecture, launch mechanics, and competitive intelligence.
• Must work in a hybrid arrangement in San Francisco, with at least three office days per week.

Nice to have

• Experience marketing AI-feature products and explaining model-driven capabilities to reviewers, press, and retail partners.
• Hands-on experience optimizing Amazon product detail pages, search intent messaging, and AI assistant product answers.
• Experience translating founder or engineering conviction into market-accepted positioning.
• Familiarity with competitive intelligence platforms such as Crayon and Klue.

Culture & Benefits

• Opportunity to join the founding team of a new initiative at a fast-growing, profitable company.
• Top-tier medical, dental, and vision coverage for employees and dependents.
• 401(k) plan with company matching for full-time employees.
• Unlimited paid time off, 13 paid holidays, and 12 weeks of paid new-parent leave.
• Company-provided laptop and workstation setup, office equipment, annual offsites, snacks, drinks, and commuter benefits.