Marketing Manager, Sports Passion and Teens Consumer Group

Location: Billund, Denmark. Hybrid work with three days per week in the office and two days per week from home; some teams may require more office days. No relocation is available for this role.

Company

hirify.global develops products and experiences centered on play, creativity, children, sport, fandom, and culture.

What you will do

• Shape the Sports Passion portfolio and identify opportunities for sustainable growth.
• Translate consumer, cultural, and commercial insights into portfolio recommendations and business cases.
• Support product development and identify potential future partners.
• Define ways to better serve teen consumers and grow the business.
• Deliver priority product and marketing initiatives through key organisational milestones.
• Balance portfolio strategy work with communications projects as priorities evolve.

Requirements

• Experience developing product or portfolio opportunities using consumer and commercial insights.
• Experience building business cases to support portfolio planning and growth opportunities.
• Experience executing marketing plans and using commercial insights to shape portfolio or product recommendations.
• Experience applying consumer insights to make strategic recommendations across products, portfolios, or markets.
• Experience developing marketing plans, building business cases, and leading complex cross-functional projects.
• Advanced knowledge and the ability to work independently when tasks are assigned with limited or no explanation.
• Ability to handle conflicts in negotiation with some guidance.
• Curiosity about consumers, sport, fandom, and teen culture, with adaptability and willingness to communicate and collaborate across functions.

Nice to have

• Experience building business cases from P&L analysis to support portfolio or business decisions.
• Experience developing business scenarios to inform portfolio planning or growth opportunities.

Culture & Benefits

• Collaborative work across product, portfolio, consumer strategy, marketing, and communication disciplines and geographies.
• Inclusive culture based on openness, shared ownership, diverse perspectives, curiosity, creativity, and belonging.
• Enhanced paid family care leave, life and disability insurance, wellbeing resources, and community-building opportunities.
• Colleague discount from the first day and bonus eligibility when goals are reached.
• Equal employment opportunity and equal pay commitments.