Senior Associate, Partner Marketing, CN (Fintech)

Location: Shanghai, China

Salary: CN¥35K–CN¥50K per month plus equity eligibility

Company

Airwallex provides an AI-native financial operating system and regulated infrastructure for global payments, serving businesses and financial product builders worldwide.

What you will do

• Build and scale a network of B2B-focused influencers and creators across Xiaohongshu, WeChat Channels, Douyin, Bilibili, YouTube, and professional forums.
• Develop media partnerships, co-branded content, online placements, and industry activations.
• Scout and onboard technology providers, industry associations, trade bodies, and other ecosystem partners.
• Develop and manage a performance-based affiliate program to drive user acquisition and revenue.
• Coordinate global marketing teams, local sales leaders, and external partners while maintaining program alignment and brand safety.
• Use performance data and metrics such as video views, CPR, CPE, viral post rate, and leads to optimize ROI and lead capture.

Requirements

• 5+ years of experience in B2B marketing, influencer marketing, or partner management, preferably in fintech, SaaS, or cross-border payments.
• Deep hands-on experience with the China digital ecosystem, including RedNote, Douyin, WeChat, and Baidu.
• Experience managing multi-million RMB budgets and high-frequency event calendars.
• Proficiency with marketing automation tools, CRM systems such as Salesforce, and data analytics platforms including GA4 and BI tools.
• Native-level Mandarin and professional-level English, written and verbal.
• Based in Shanghai, China.

Nice to have

• Existing relationships with B2B creators, trade associations, or financial industry media partners in Greater China.
• Experience scaling B2B marketing programs across Hong Kong, Singapore, or Southeast Asia.
• Experience translating global brand briefs into high-impact local activations across time zones.

Culture & Benefits

• Founder-level ownership, fast execution, curiosity, and first-principles decision-making.
• Work with a global organization spanning 27 offices and more than 2,300 employees.
• Equity may be included in the compensation package.
• Benefits vary by employment nature and work location.