Local Area Marketing Specialist - Campaigns (Hospitality)

Location: Hybrid, based in Richmond, Melbourne, Australia; part-time, 3 days per week or equivalent hours.

Company

hirify.global operates ALH Hotels and a network of more than 350 Australian pubs alongside brands including Dan Murphy’s, BWS, and Pinnacle Drinks.

What you will do

• Review venue marketing briefs and execute complete campaigns tailored to local venue requirements.
• Coordinate creative artwork, messaging, schedules, and campaign timelines.
• Deliver campaign collateral across print point-of-sale materials, local paid media, and venue touchpoints using Growth Toolkit frameworks.
• Provide accurate campaign artwork, offer details, and specifications for owned digital channels.
• Execute local event activations and venue promotions, ensuring offer mechanics, dates, and pricing are accurate.
• Manage campaign delivery within venue budgets, track spend, and maintain compliance with ABAC, RSA, RSG, and gaming regulations.

Requirements

• 2–4 years of experience in a dedicated marketing environment; multi-site experience is highly desired.
• Proven ability to project-manage marketing campaigns end-to-end, balancing planned rollouts with rapid reactive trade initiatives.
• Strong proofreading skills and meticulous attention to pricing, offer mechanics, and creative collateral.
• Strong understanding of optimisation techniques and using data to inform plans and drive continuous improvement.
• Strong stakeholder management skills and the ability to build positive, productive relationships with Local Area Marketing Partners and cross-functional teams.

Nice to have

• Tertiary qualification in marketing or equivalent experience.
• Prior experience in the hospitality industry.

Culture & Benefits

• Part-time hybrid working arrangement based in Richmond, Melbourne.
• Discount card for ALH Hotels pubs and accommodation, BWS, Dan Murphy’s, hirify.global brands, Woolworths supermarkets, and BIG W.
• Access to free physical, mental, and financial wellbeing services.
• Learning and development opportunities to support professional growth.
• Inclusive, safe, and collaborative workplace focused on creating a sociable future.