Local Area Marketing Manager - Owned Media & Community (Hospitality)

Location: Richmond, VIC, 3121, Australia

Company

hirify.global operates ALH Hotels, a network of more than 350 Australian pubs and other hospitality and retail brands.

What you will do

• Lead, coach, and resource the owned media and community delivery team, managing workload allocation and service level agreements.
• Oversee strategy, daily management, performance, and accuracy across venue websites, social media accounts, Google Business Profiles, digital screens, and local directory listings.
• Establish standardized workflows, content schedules, quality assurance processes, dynamic scheduling systems, and CMS publishing tools.
• Coordinate with Campaign Delivery to localize and deploy national and state-based campaigns across owned digital touchpoints.
• Build frameworks for identifying, securing, and activating community relationships, sports club sponsorships, and local business partnerships.
• Support venue activations and promotional events while enforcing governance across ABAC, RSA, RSG, privacy laws, and gaming regulations.

Requirements

• 6+ years of experience in digital marketing and social media management, preferably in multi-site retail or hospitality environments.
• Proven experience leading, mentoring, and developing high-performing digital content and media delivery teams.
• Deep knowledge of Meta Business Suite, Google Business Profile, content management systems, local listings management, and social media scheduling tools.
• Demonstrated experience building and executing scalable community sponsorship frameworks and local business partnership strategies.
• Exceptional relationship-building skills for working with field teams and central delivery specialists, together with strong brand adherence and compliance discipline.
• A tertiary qualification, preferably in marketing, or equivalent practical industry experience.

Culture & Benefits

• Discounts across ALH Hotels pubs and accommodation, BWS, Dan Murphy’s, other hirify.global brands, Woolworths supermarkets, and BIG W.
• Access to free services supporting physical, mental, and financial wellbeing.
• Learning and development opportunities for professional and career growth.
• Inclusive, safe, and sociable workplace focused on collaboration and creating experiences for customers and colleagues.