Senior Planner, Social (Paid Social)

Location: New York, New York; hybrid work arrangement.

Salary: $66,300.00–$85,000.00 base salary.

Company

hirify.global is a marketing and advertising firm founded in 1989, headquartered in New York City with offices in Los Angeles and Toronto.

What you will do

• Develop paid social media campaign proposals, media plans, objectives, strategy decks, RFPs, and related client materials.
• Analyze proposals, negotiate with partners, maintain vendor communications, and manage internal status documents and deliverable calendars.
• Set up, traffic, monitor, optimize, and report on paid social campaigns using internal buying and reporting tools, platform interfaces, native tools, and third-party buying tools.
• Support measurement planning, pixel generation, ad tracking, insertion orders, campaign documentation, and proof-of-placement requirements.
• Manage client communications, timelines, cross-functional meetings, financial tracking, campaign pacing, performance insights, recommendations, and issue escalation.
• Contribute to training Assistant Planners and Planners, participate in interviews, attend learning sessions and vendor meetings, and provide education on paid social best practices.

Requirements

• At least 2 years of previous paid social media experience.
• Experience buying ads on Facebook and Instagram is crucial.
• Strong communication, problem-solving, creative solution development, organizational, time-management, and data-handling skills.
• Ability to manage multiple timelines and deliverables, take ownership, demonstrate accountability, and work effectively in an agile, fast-paced environment.
• Interest in the media landscape, specifically paid social, with motivation to follow trends and innovate.
• Familiarity with marketing principles, analytics, and related concepts.
• Proficiency with Microsoft Excel and PowerPoint.
• Ability to work with social media budgets and investment levels.
• Support for and advocacy of diversity, equity, and inclusion.

Nice to have

• Experience buying ads on additional social platforms.
• Exposure to advanced targeting and retargeting tactics in social media.

Culture & Benefits

• Inclusive workplace focused on belonging, diverse perspectives, safety, and employee empowerment.
• Health insurance, life and disability insurance, retirement savings plans, company-paid holidays, and unlimited paid time off.
• Discretionary bonus and mental health and wellness resources.
• Pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
• Internal learning and development opportunities, including Facebook Blueprint and Twitter Flight School.
• Equal employment opportunity regardless of protected characteristics and legally protected histories.