Senior Community Marketing Manager (Fish)

Location: Remote; candidates must be based in Texas, Mississippi, or Georgia, with regular travel throughout the region and approximately 40% travel to offices, Basecamps, community events, partner locations, and other strategic locations. onX cannot currently employ individuals whose primary work location is in Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming.

Salary: $112,000–$140,000 upon hire, plus a 10% annual performance bonus and common share options.

Company

hirify.global builds technology and outdoor products that help people explore the outdoors, including the onX Fish vertical.

What you will do

• Develop and own annual Community Marketing strategy and quarterly plans for the regional onX Fish business.
• Select and manage the right mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, and earned media.
• Build relationships with anglers, retailers, guides, outfitters, conservation organizations, creators, ambassadors, and other regional partners.
• Partner with Paid, Growth, Social, Integrated Marketing, Product Marketing, Creative, Sales, and Analytics to connect community programs with acquisition and conversion goals.
• Coach and develop a Regional Community Expert while managing priorities, budgets, timelines, vendors, stakeholders, and scalable playbooks.
• Define success measures, analyze performance and customer insight, pilot programs, and use AI, automation, and emerging tools to improve execution and measurement.

Requirements

• 7+ years of experience in community, brand, growth, field, or integrated marketing, with a track record of connecting brands with customers and communities.
• Experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs.
• Direct experience coaching, mentoring, or leading others and enabling strong execution.
• Experience establishing measurement approaches and using marketing performance data to evaluate effectiveness and guide investment decisions.
• Ability to combine strategic planning with hands-on market engagement and customer insight.
• Strong strategic judgment, project management, operational, written, and verbal communication skills.
• Demonstrated experience applying AI and emerging technologies to marketing workflows.
• Experience managing budgets, timelines, vendors, stakeholders, and multiple priorities, plus cross-functional work with Product Marketing, Creative, Growth, Sales, and Analytics.
• Fishing, outdoor culture, or another enthusiast-driven community familiarity is strongly preferred; curiosity and the ability to build credibility with anglers are essential.
• Bachelor’s degree or equivalent experience.
• Permanent US work authorization is required as a condition of employment.
• Ability to travel approximately 40% of the time.

Nice to have

• Experience building or scaling a regional, field, or community marketing function from an early stage.
• Experience developing ambassador, creator, retail, or partnership programs for a passion-driven or enthusiast brand.
• Experience working with fishing guides, outfitters, conservation organizations, retailers, or other outdoor-industry partners.
• Experience piloting regional programs later adapted or scaled across additional markets.

Culture & Benefits

• Distributed work environment with regular in-person connection through offices and regional Basecamps.
• Clear goals, structure, frameworks, autonomy, collaboration, feedback, and opportunities to grow.
• Health benefits including a no-monthly-cost medical plan.
• Paid parental leave, 401(k) matching, flexible time away with PTO, STO, VTO, and paid holidays.
• Company-wide outdoor adventures, outdoor-industry perks, and annual activity funds.
• Competitive salary, annual bonus, equity, and growth opportunities.