Director of Marketing (Beauty)

Location: New York, New York, United States; Remote: No

Company

hirify.global represents a global beauty house focused on science-backed, technology-driven skincare and body care innovation.

What you will do

• Partner with global marketing and sales leadership to establish partnership strategies based on performance data and market forecasts.
• Create and execute marketing plans that support business objectives, target-market development, and customer acquisition.
• Manage brand identity and marketing collateral across channels and consumer touchpoints.
• Lead digital marketing across website optimization, search engine marketing, search engine optimization, social media, email, and online advertising.
• Analyze consumer behavior, market trends, competitors, and campaign performance to identify growth opportunities and optimize ROI.
• Lead, mentor, and develop a marketing team while collaborating with sales, product development, and operations on product launches and business goals.

Requirements

• Extensive senior-management marketing experience in the beauty industry, ideally in body care or skincare.
• Successful people-management experience.
• Results-driven, analytical, highly organized, and detail-oriented approach.
• Excellent verbal and written communication skills.
• Creative thinking and a demonstrated passion for beauty.
• Agile and enthusiastic approach to work.

Culture & Benefits

• Work in an innovation-focused, technology-driven beauty environment.
• Collaborate across marketing, sales, product development, and operations.
• Promote creativity, cooperation, and a results-driven working environment.