Marketing Brand Senior Director (Insurtech)

Location: Dallas, TX, United States

Company

hirify.global is an independent distributor of life, health, and wealth insurance products with a strong insurtech focus, serving independent agents and clients nationwide.

What you will do

• Set the enterprise brand strategy and operating model across a branded-house portfolio, business units, products, and geographies.
• Define and enforce brand positioning, voice, visual identity standards, guidelines, templates, and governance frameworks.
• Build scalable intake, prioritization, review, approval, capacity-planning, and traffic-management processes for brand and creative work.
• Oversee internal creative teams, external agencies, and freelance partners, including resource planning, performance expectations, and partner effectiveness.
• Advise executive leaders and partner with Legal, Marketing, Communications, People & Culture, Sales, Product, and business units on brand decisions and risk management.
• Establish brand measurement, audit, reporting, and continuous-improvement frameworks covering brand health, consistency, adoption, and stakeholder experience.

Requirements

• 12+ years of progressive experience in brand management, brand strategy, or brand operations, including significant enterprise leadership experience.
• Experience leading brand architecture, governance, or transformation initiatives in a large, multi-business-unit, or multi-brand organization.
• Experience building creative review, approval, intake, and governance frameworks that improve quality and speed.
• Experience overseeing internal creative teams and external agencies with responsibility for resources, budgets, and performance.
• Strong executive presence, stakeholder management, communication, facilitation, presentation, and executive storytelling skills.
• Strong knowledge of brand strategy, positioning, visual identity systems, and voice and messaging frameworks; hands-on design skills are not required.

Nice to have

• Experience in an organization with 5,000+ employees or a complex, decentralized operating model.
• Experience with brand and creative operations platforms, digital asset management systems, and enterprise workflow tools.
• Experience in a regulated or compliance-focused industry.
• Experience leading brand integration during mergers, acquisitions, or enterprise transformation.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; an advanced degree is preferred.

Culture & Benefits

• Opportunity to work in a hyper-growth insurtech organization.
• Family-oriented environment with a focus on employee support and professional growth.
• Competitive compensation package and benefits supporting employees and their families.
• Work supporting independent agents and clients across the United States.