GTM Operations Manager

Location: Remote in EMEA or the Americas; EST time zone only

Salary: $158K plus equity

Company

hirify.global provides infrastructure and tools that help mobile app businesses build, run, and improve monetization.

What you will do

• Own selected GTM workflows from problem definition and success measurement through building, testing, rollout, and ongoing improvement.
• Improve lead and account handoffs through enrichment, qualification, routing, alerts, and follow-up visibility.
• Put lifecycle programs into production by managing audiences, triggers, exclusions, data syncs, campaign QA, and measurement.
• Trace and improve account, contact, and product-usage data across Salesforce, marketing automation, and related systems; investigate duplicates, stale records, mismatches, and failed syncs.
• Build reliable automation and AI workflows, test edge cases, monitor failures, document recovery paths, and evaluate quality and time savings.
• Maintain workflow documentation, enable users, support adoption, and build reports covering workflow health, handoff gaps, campaign execution, and adoption.

Requirements

• 3+ years of hands-on experience in GTM, revenue, marketing, sales, or customer operations.
• Practical Salesforce experience, including objects, relationships, fields, flows, and hands-on configuration or development.
• Experience building in a marketing automation platform such as Customer.io, HubSpot, Marketo, Braze, or Iterable, including segmentation, triggers, and integrations.
• Experience building something useful with AI and explaining the problem, contribution, validation, failures, and improvements.
• Strong troubleshooting and analytical judgment, including tracing problems across systems, validating assumptions against data, and identifying root causes.
• Ownership, follow-through, clear written communication, stakeholder updates, documentation, and the ability to explain technical problems clearly.
• Attention to operational details such as incorrect audiences, missing records, duplicate triggers, and failed handoffs.
• Learning agility and adaptability when working with unfamiliar tools or changing priorities.

Nice to have

• Experience in a product-led or usage-based business serving both self-service and Sales-assisted customers.
• Experience connecting CRM, marketing automation, customer-success, or product-usage systems.
• Ability to use SQL, APIs, webhooks, or lightweight scripts to investigate data and connect tools.
• Experience improving internal-tool adoption or replacing repeated manual work with maintained workflows.
• Experience supporting customer onboarding, product adoption, lifecycle education, or account-coverage programs.

Culture & Benefits

• Fully remote environment built around autonomy and flexibility.
• Four to five weeks of flexible time off annually.
• Paid coworking desk and workspace budget.
• Continuous learning stipend.
• Competitive equity with a 10-year exercise window for vested options.
• Values include customer obsession, shipping continuously, ownership, and balance.

Hiring process

• Rigorous interview process focused on motivation, operating alignment, and performance standards.
• Interview expectations and process details are provided through the company's hiring materials.