Director, Search Engine Marketing

Location: New York, New York; hybrid work format.

Salary: $145,000–$165,000 annually, plus discretionary bonus and benefits.

Company

hirify.global is a media organization with a Search Marketing practice serving internal and external clients.

What you will do

• Lead client relationships on behalf of the Search team and manage relationships with key search engine representatives.
• Manage Search team members across multiple clients and oversee processes for creating, implementing, tracking, analyzing, and optimizing paid search campaigns.
• Lead and motivate team members from junior analysts through associate directors to drive performance improvements for client businesses.
• Drive new business engagements from RFP completion and strategy development through prospective client pitches and transition to Horizon management.
• Evaluate new search technologies, strategies, and techniques and assess opportunities for experimentation.
• Develop paid search strategies, testing methodologies, and roadmaps for clients.

Requirements

• 8+ years of experience directly related to Search Engine Marketing, including Google, Yahoo!, Bing, or other search engines, with a focus on direct-response campaigns measured by CPA, CPL, ROI, and ROAS.
• Bachelor’s degree.
• Strong interpersonal and verbal communication skills, with the ability to communicate clearly and effectively by phone, email, and in writing.
• Excellent organizational skills and the ability to manage multiple responsibilities.
• Strong command of bid optimization platforms including DART Search, Kenshoo, and Marin.
• Advanced MS Excel fluency, including pivot tables, charts, VLOOKUP, and SUMIFS.
• Experience using site analytics programs for SEM analysis and insights, including Google Analytics, Omniture, and CoreMetrics.
• Experience directly managing several Associate Directors and overseeing overall team management.

Culture & Benefits

• Test-and-learn innovation culture.
• Health insurance, life and disability insurance, and retirement savings plans.
• Company-paid holidays and unlimited paid time off.
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance, and fitness reimbursement.
• Equal employment opportunity workplace.