Paid Search Strategist (Google Ads)

Location: New York City, United States; hybrid position requiring 3 days in the office.

Salary: $90,000–$115,000 per year, plus monthly variable RevShare and a discretionary annual performance bonus.

Company

hirify.global is an independent full-funnel marketing agency in the United States managing digital media across Commerce, Search, Social, TV, and Audio, supported by its Bliss Point measurement and growth platform.

What you will do

• Design and optimize full-funnel Paid Search and Shopping strategies aligned with client P&L, market dynamics, customer journeys, brand outcomes, and ecommerce goals.
• Manage Google Ads, Microsoft Ads, Merchant Center, feeds, campaign platforms, and AI-enabled capabilities to improve profitability, revenue, ROAS, and LTV.
• Use Bliss Point views including MMM, incrementality, Brand Equity, Creative Insights, Forecasting, and Customer Insights to develop optimization and growth hypotheses.
• Translate complex datasets into actionable insights, define statistically sound tests, and maintain data quality across tagging, feeds, tracking, and integrations.
• Build trusted client relationships, deliver reporting and QBRs, educate clients and internal teams, and communicate recommendations in business terms.
• Reduce non-converting spend and operational rework while documenting scalable playbooks, learnings, and measurable outcomes.

Requirements

• 5–7 years of experience managing Paid Search and Shopping at scale, including $200,000+ per month budgets and end-to-end ownership.
• Fluency with Google Ads, Microsoft Ads, Merchant Center, feed management tools such as Feedonomics, competitive tools such as Auction Insights, Adalysis, Adthena, or SpyFu, and campaign platforms such as SA360 or Skai.
• Comfort with scripts and automation, plus strong Excel, Google Sheets, PowerPoint, and Google Slides skills.
• Google Search and Shopping certification, or completion within the first 60 days.
• Advanced Excel and Google Sheets capabilities, strong experimentation and forecasting skills, and the ability to quantify financial impact.
• Senior stakeholder-ready storytelling, cross-functional influence, and a client-facing presence.
• Experience coaching junior colleagues or peers in a non-manager role.
• Ability to connect measurement strategy to growth, operate with accountability, eliminate waste, and influence without authority.

Nice to have

• Additional Google certifications.

Culture & Benefits

• Values include feedback, craft excellence, technology adoption, client outcomes, innovation, precision, proof, speed, and accountability.
• Unlimited paid time off, 20 paid holidays, and flexibility to take time away from work.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement matching of up to 4% of employee contributions at 100%, plus equity and wellness benefits.
• Paid parental leave, including 16 weeks at full pay for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.

Hiring process

• Hiring salaries are determined through interviews and review of education, experience, knowledge, skills, abilities, internal parity, and market data.
• Additional information about benefits, incentive pay, and equity is available upon request.