CRM Manager (iGaming)

Location: Limassol, Cyprus

Company

hirify.global is a global, fast-growing company focused on player engagement, retention, and lifecycle strategy.

What you will do

• Own the end-to-end player lifecycle strategy covering onboarding, first-to-second deposit conversion, activation, retention, VIP development, churn prevention, and reactivation.
• Build and prioritize the quarterly CRM roadmap based on expected business impact.
• Develop player segments using value, behaviour, product preferences, lifecycle stage, and risk, and define bonus, reward, and gamification strategies.
• Translate strategy into campaign and journey briefs covering audiences, triggers, offers, channels, success metrics, and control groups.
• Own the CRM calendar with Marketing and Product, aligning campaigns with launches, sporting events, and seasonal opportunities.
• Design tests, measure campaign and bonus impact, review execution, and report actionable insights to the Head of CRM.

Requirements

• At least 2 years of experience in CRM or retention marketing, including at least 1 year in iGaming.
• Strong analytical skills and experience analysing player-level data, cohorts, and lifetime value (LTV), supported by proficiency in BI tools.
• Experience designing and evaluating A/B tests and holdout groups.
• Hands-on experience with CRM or gamification platforms such as Smartico, Optimove, Fast Track, Braze, or similar.
• Solid understanding of bonus economics and their impact on profitability.
• Strong written English and the ability to translate strategy into clear, actionable briefs.

Culture & Benefits

• Career development opportunity in a global, fast-growing company.
• Remuneration package based on qualifications and experience.
• Continuous learning and development opportunities.
• Company-wide events and team activities in a fun and supportive work environment.
• Wolt monthly allowance.
• Free snacks, fruit, beverages, and access to a medical and wellness app supporting mental and physical well-being.