Email Lifecycle Marketing Specialist

Location: Prague, Czechia; hybrid work

Company

hirify.global provides cybersecurity, online privacy, identity protection, and financial wellness solutions through brands including Norton, Avast, and LifeLock.

What you will do

• Design and optimize partner welcome, activation, and retention email campaigns.
• Create reusable email templates tailored to partner brands and customer needs.
• Analyze campaign results, run A/B tests, and improve performance using data.
• Document successful approaches and develop scalable campaign playbooks.
• Collaborate with partners, CSM leaders, and internal teams to gather requirements and deliver communications.

Requirements

• Three to five years of experience in email marketing, campaign management, or lifecycle marketing.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud or HubSpot.
• Strong data analysis skills and the ability to use performance metrics and testing to guide decisions.
• Ability to create reusable campaign templates, processes, or playbooks.
• Clear communication skills and a collaborative approach to working across teams and with partners.

Culture & Benefits

• Flexible work options in a collaborative and diverse environment.
• Opportunity to contribute to customer activation, engagement, and retention across a partner ecosystem.
• Ownership of campaigns from planning and testing through analysis and improvement.
• Visibility with CSM leadership and collaboration with an experienced team.
• Competitive compensation and comprehensive benefits.