Senior Manager, Vertical Marketing Retail & Healthcare (Retail)

Location: Brno, Czech Republic; workplace at Vlněna Office Park.

Company

hirify.global develops smart solutions for organizations, their employees, customers, and partners.

What you will do

• Define, own, and develop pan-EMEA go-to-market strategies for the Retail and Healthcare verticals, aligning marketing priorities with sales objectives.
• Partner with Vertical Sales Strategy Leads to create joint business plans focused on pipeline acceleration, revenue growth, and measurable regional results.
• Act as the industry expert, thought leader, spokesperson, and storyteller for the Retail and Healthcare verticals.
• Define vertical audiences and personas and develop targeted engagement strategies.
• Lead marketing initiatives, brand awareness, and brand perception across the Retail and Healthcare sectors in EMEA.
• Collaborate with global and regional stakeholders and manage the vertical marketing budget with accountability for ROI reporting.

Requirements

• Proven experience in a vertical marketing or strategy role focused on the EMEA region, preferably in the Retail and/or Healthcare industry.
• Deep expertise and a strong network within the relevant vertical.
• Demonstrated ability to develop and execute successful go-to-market strategies.
• Exceptional communication, presentation, and storytelling skills.
• Strong analytical skills and experience using market intelligence to make informed decisions.
• Collaborative mindset with a record of influencing and working successfully with cross-functional teams.
• Bachelor’s degree in Marketing, Communications, or a related field.
• 8+ years of B2B marketing experience; Vertical or Field Marketing experience is highly desired.
• Fluency in written and spoken English is required.

Nice to have

• Proficiency in another European language.
• Vertical or Field Marketing experience.

Culture & Benefits

• Five weeks of paid vacation, five paid sick days, and four paid volunteer days.
• Multisport card at a reduced price, meal contribution, and 1,000 CZK monthly Benefit Plus cafeteria credits.
• Training, personal development, internal learning resources, and internal career opportunities.
• Annual performance-based bonuses, yearly salary increases according to individual performance, and employee referral bonuses.
• Life and pension insurance contribution, partner discounts, and free beverages and fruit days.
• Modern multifunctional workplace in the city centre.