Principal Product Marketing Manager (Developer Platform & GTM)

Location: San Francisco, United States; remote or hybrid. hirify.global can hire people in any country where it has a legal entity.

Salary: $179,100–$233,825 in Zone A, $161,190–$210,443 in Zone B, and $148,653–$194,075 in Zone C; benefits, bonuses, commissions, and equity may also apply.

Company

hirify.global develops software products that help teams collaborate and support different types of work.

What you will do

• Own positioning, messaging, segmentation, and competitive narrative for Forge and hirify.global’s broader developer platform.
• Lead the developer marketing strategy and GTM for TEAM for Builders, including audience definition, narrative, launches, programming, acquisition, and post-event activation.
• Own the strategy for reaching, activating, and growing hirify.global developers across launches, events, advocacy, community, content, and growth programs.
• Lead GTM for major developer and platform launches, including Studio App Builder GA, Teamwork Graph API GA, Forge App MCP, Forge Remote Agents, Connect retirement, Forge Container Services GA, and Codegeist.
• Drive developer growth and Forge adoption across awareness, engagement, building, publishing, consumption, and Marketplace outcomes.
• Partner with Product, Engineering, Developer Advocacy, Events, Brand, Community, Growth, Marketplace, and Ecosystem leadership, and manage AWS MDF investment for Forge.

Requirements

• 7+ years of experience across product marketing, developer marketing, developer GTM, platform marketing, integrated marketing, or a combination of these disciplines.
• Experience marketing technical products such as developer platforms, APIs, developer tools, integrations, cloud infrastructure, or AI products.
• Technical fluency sufficient to work credibly with Product and Engineering; production coding experience is not required.
• Strong positioning and storytelling skills, with the ability to simplify complex technical concepts into differentiated narratives.
• Experience owning complex launches, developer programs, events, or integrated GTM motions across multiple teams.
• Ability to operate strategically while executing, including building GTM strategies or message houses and delivering the resulting work.
• Strong cross-functional instincts and comfort operating in ambiguity.
• Focus on developer and business outcomes rather than only launches, impressions, or event attendance.

Culture & Benefits

• Choice of working from an office, from home, or through a combination of both.
• Health and wellbeing resources, paid volunteer days, and other local community benefits.
• Potential eligibility for benefits, bonuses, commissions, and equity.
• Inclusive workplace with equal opportunity and accommodations available during the recruitment process.