Brand Manager (Unpublished R&D Product)

Company

Riot Games develops games and player experiences, with a focus on putting players first and building collaborative teams.

What you will do

• Deliver the global go-to-market strategy for an undisclosed R&D game through actionable marketing plans, briefs, milestones, and launch sequencing.
• Lead integrated campaigns end to end, from objectives and audience definition through creative development, production, launch, and post-launch evaluation.
• Coordinate Product, Publishing, Creative, Production, Community, Social, Communications, regional teams, vendors, agencies, producers, and channel owners.
• Own channel planning, asset development, cross-channel coordination, and the rollout of marquee player-facing moments across owned, earned, and partner surfaces.
• Maintain campaign roadmaps, timelines, creative trackers, status updates, risk registers, and dependency plans to keep delivery on time, on brief, and on budget.
• Develop scalable go-to-market frameworks and processes, and partner with Analytics and Insights to evaluate performance and optimize the publishing playbook.

Requirements

• 4+ years of experience in brand management, product marketing, publishing, or equivalent agency or in-house roles.
• Experience delivering integrated go-to-market campaigns from strategy through execution in fast-moving environments.
• Strong cross-functional leadership skills and a track record of aligning multiple teams and stakeholders around shared goals.
• Exceptional organizational and project management abilities, including managing complex timelines, dependencies, and deliverables.
• Demonstrated execution strength, with the ability to turn strategy into action and maintain clarity and momentum.
• Experience working on live-service products or ongoing content-driven marketing programs, including work with first-party or third-party partners on product or brand campaigns.
• Excellent communication skills, including writing clear briefs, presenting plans, and driving alignment across partners.
• Passion for games and empathy for players.

Nice to have

• Familiarity with global publishing models and regional or international partners.
• Experience or passion in the games industry, entertainment, or youth-culture-driven brands.

Culture & Benefits

• Open paid time off policy and flexible work schedules supporting work-life balance.
• Medical, dental, and life insurance.
• Parental leave for employees, spouses or domestic partners, and children.
• 401k with company match.
• Collaborative environment focused on player-first decision-making and empowering individual perspectives.