Integrated Marketing Manager (Short Term) (Gaming)

Location: San Mateo, California, United States; office-based roles are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday.

Salary: $14,765–$19,532 USD.

Company

Roblox operates a platform for creating and experiencing 3D immersive digital experiences, connecting players, developers, and creators.

What you will do

• Lead strategy and execution for tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown, game activations, and influencer-led programs.
• Manage agency and vendor partners for creative and asset production, including creative checkpoints, decision points, and escalation paths.
• Develop and manage integrated marketing plans across social, paid, live content, influencer, and owned channels with cross-functional and regional teams.
• Partner with Product Marketing on launches by translating product value into audience-first messaging and launch plans.
• Define success metrics, report campaign results, and use insights to refine messaging, creative, and channel strategy.

Requirements

• 8+ years of integrated marketing experience, ideally in consumer technology, gaming, platforms, or creator-driven ecosystems.
• Strong understanding of the gaming ecosystem, including live service games, UGC platforms, and creator-driven economies.
• Experience working with creators and influencers, including partnership management and content briefs.
• Experience leading cross-channel campaigns across social, video, paid media, live content, and events in multiple markets.
• Strong storytelling, organizational, and project management skills, with a clear creative point of view and sound judgment regarding credibility and authenticity.

Nice to have

• Experience running large events or tentpole moments.
• Ability to ramp quickly in a temporary role.

Culture & Benefits

• Temporary role focused on high-visibility programs during a busy period of events and campaigns.
• Work across Creative, Communications, Media, Product Marketing, Social, and regional teams.
• Equal employment opportunity and reasonable accommodations are provided during the recruiting process.
• Benefits shown on the careers page may not apply to this temporary position.

Hiring process

• Reasonable accommodations are available to candidates with qualifying disabilities or religious beliefs during recruiting.
• For US-based roles, future H-1B sponsorship may not be supported, and certain US visa-related work authorizations may not be eligible.