Product Marketing Manager (Game Marketing)

Location: Not specified

Company

hirify.global is an independent game studio developing and operating games across PC, console, and mobile platforms, including the free-to-play game hirify.global.

What you will do

• Build and execute the go-to-market strategy for a new game in development.
• Grow Steam wishlists and build awareness ahead of launch.
• Plan announcements, reveals, demos, festivals, showcases, and launch campaigns.
• Define product positioning, target audiences, key messages, and unique selling points.
• Coordinate trailers, store assets, creators, influencers, gaming press, and communities.
• Track and optimize acquisition activities, campaign performance, wishlists, traffic, and conversion rates while supporting hirify.global marketing campaigns.

Requirements

• Experience in game marketing, product marketing, or game publishing.
• Strong understanding of Steam and the PC and console games market.
• Experience with game launches, pre-launch campaigns, or Steam wishlist growth.
• Understanding of content creators, gaming communities, PR, and paid acquisition.
• Ability to combine creative marketing with data and performance analysis.
• Strong English communication skills and ability to work closely with product and development teams.

Nice to have

• Experience with Steam Next Fest and other Steam festivals.
• Experience with indie or AA game launches.
• Experience running influencer campaigns.
• Experience marketing live-service or console games.

Culture & Benefits

• Active role in bringing a new game from early awareness building through launch.
• Opportunity to contribute to an established live game with over 35 million players worldwide.
• Collaboration with an experienced global team.
• Culture focused on passion, responsibility, openness, growth, respect, efficiency, player focus, and agility.