Social Media Manager (AI)

Location: New York, New York, United States

Salary: $80,750–$90,250 USD base salary per year

Company

OLIVER designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, partnering with more than 300 clients in over 40 countries as part of The Brandtech Group.

What you will do

• Create and implement multi-channel social growth strategies for Instagram, TikTok, and X, supporting increases in following, reach, engagement, and conversion.
• Develop TikTok approaches, organic content calendars, platform-specific copy, creator briefs, and light social assets using Canva and CapCut.
• Manage communities, brand advocates, X engagement, reactive content, cultural conversations, and opportunities to increase brand affinity.
• Track KPIs, analyze channel performance, and provide actionable recommendations and regular reports.
• Partner with clients, content creators, influencer specialists, strategists, and creative teams on briefs, social strategies, tone of voice, FAQs, and content ideas.
• Integrate AI into social planning, listening, ideation, content creation, execution, and reporting while monitoring platform changes and emerging features.

Requirements

• 3–4 years of experience in social media management, with demonstrated success developing social media campaigns, particularly on TikTok and Instagram.
• Strong knowledge of TikTok, Pinterest, YouTube, Reddit, Twitter/X, niche forums, social trends, and platform communities.
• Experience with campaign development, content ecosystems, organic social channel growth at scale, and social community management.
• AI-curious or AI-fluent, with experience beginning to integrate AI tools into thinking, briefing, or ideation.
• Strong presentation, collaboration, client relations, stakeholder management, and communication skills, with the ability to adapt to different personalities and work styles.
• Experience with high-profile legacy brands, with a focus on engagement rather than awareness, and a deep understanding of the US influencer landscape and social platforms.
• Knowledge of content creation processes, light design work, caption copywriting, social analytics tools, and performance measurement.
• Experience launching community initiatives such as online forums, ambassador programs, event series, or email newsletters.
• Understanding of US cultural trends, social engagement, controversial topics, PR risks and opportunities, partnership briefs, and legal documents relating to channel assets and usage.
• Passion for food and beverages.

Nice to have

• Experience with CPG brands.

Culture & Benefits

• Values ambitious, imaginative, inspirational, continuously learning, listening, and results-focused work.
• Committed to pro-inclusion, anti-racism, equal opportunity, and an inclusive working environment.
• Uses AI to support efficiency and consistency, while candidate evaluation and selection remain human-led.
• Works toward science-based emissions reduction targets and embeds sustainability across departments and project lifecycles.