Marketing Manager, Affiliate and Creator (Influencer Marketing)

Location: Hybrid in the Greater Seattle Area, with a minimum expectation to work from the Downtown Seattle office two days per week on Mondays and Thursdays. Candidates must be based in the Greater Seattle Area or willing to relocate.

Salary: $129,139–$171,755 per year in the greater Seattle area.

Company

hirify.global connects pet parents with trusted pet care across the U.S., Canada, Europe, and Australia and builds safe, personalized technology experiences for pets and their people.

What you will do

• Own new-customer and awareness goals for influencer and affiliate programs across the US, Canada, UK, and emerging EU markets, managing CAC against LTV-based payback targets.
• Set affiliate strategy, recruit and manage partners, define commission structures and incentives, test hybrid fee-and-performance deals, and protect the program from fraud and policy violations.
• Plan and execute paid amplification of creator content through whitelisting and partnership ads, including audience targeting, media strategy, campaign planning, and collaboration with Brand Social.
• Build tiered influencer programs, support creator selection and relationship management, negotiate rates, deliverables, exclusivity, usage rights, and contracts, and improve the creator experience.
• Manage influencer and affiliate agencies, contribute to RFPs and vendor selection, and hold partners accountable for strategy, execution, and performance.
• Own reporting and testing, translating CAC, ROAS, eCPM, reach, and engagement into recommendations and using geo-uplift studies, MMM, and incrementality testing to evaluate spend.

Requirements

• 8+ years of influencer and affiliate marketing experience managing combined budgets of $5M+.
• Experience executing programs across the US, Canada, the UK, and the EU.
• Experience balancing direct-response and brand metrics and presenting recommendations to senior stakeholders.
• Bachelor's degree required; equivalent work experience is accepted.
• Direct experience selecting and managing influencer and affiliate agencies, running RFPs, validating agency work, and holding partners accountable.
• Hands-on experience with affiliate networks, tracking platforms, and creator management tools such as Rakuten, Impact, and CreatorIQ or similar.
• Deep knowledge of affiliate partner types, commission models, fraud risks, and customer acquisition measurement.
• Direct creator experience, including usage rights, paid social, paid partnerships, and whitelisting.
• Experience with ecommerce or marketplace brands and fluency in ROAS, CAC, LTV, eCPM, awareness, and consideration metrics.
• Hands-on experience with geo-uplift testing, MMM, and multi-touch attribution; strong influencer and affiliate channel expertise; knowledge of customer journey and creative cohesion.
• Fluency in FTC disclosure requirements and platform and network policies, with working knowledge of UK and EU rules.
• Collaborative work with Brand Social, Brand/Creative, and Marketing Data Science teams; adaptability as scope and priorities evolve.
• Experience using scripts, Python, SaaS tools, and/or AI for workflow automation.
• Curiosity and willingness to learn and challenge existing thinking.

Nice to have

• Experience with pet or on-demand marketplace brands.
• Experience with ambassador, community, or talent partnerships.
• Experience with performance partnerships, co-marketing, or mobile marketing.
• Master's degree in a quantitative or business field.

Culture & Benefits

• Full-time employment with competitive compensation and a benefits package including medical, dental, and vision insurance.
• 401(k) match, long-term incentive plan with company performance-based cash payout, and flexible PTO.
• Commuter benefits and pet benefits, including $1,000 toward adopting a first dog or cat.
• Dog-friendly workplace with stocked fridges, catered lunches monthly, and regular in-person and virtual team activities.
• Inclusive, accessible, and welcoming work environment with AI tools available to employees.