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Текст:
Hirify AI/Оригинал
TL;DR
Senior Manager Partner Marketing EMEA (Channel Marketing/ISV): Leading EMEA channel marketing and the end-to-end marketing strategy for Zebra's ISV programme with an accent on partner-sourced pipeline, demand generation, MDF investment, and Build, Market, Sell lifecycle execution. Focus on scaling tiered partner engagement frameworks, managing ROI-driven co-marketing programmes, building joint business plans, and aligning Sales, Demand Marketing, and Product Marketing across diverse EMEA markets.
Location: Bourne End, United Kingdom
Company
hirify.global develops smart hardware and software solutions that help organizations, employees, customers, and partners solve operational challenges.
What you will do
Own EMEA channel marketing contribution to marketing-sourced and marketing-influenced pipeline and revenue through the partner ecosystem.
Scale Zebra’s tiered channel marketing model and deploy partner-specific demand generation programmes, including strategic campaigns and Campaigns in a Box.
Manage MDF and co-marketing investment across EMEA with clear ROI accountability.
Own the end-to-end marketing strategy for the EMEA ISV programme and advise priority ISV partners through the Build, Market, Sell lifecycle.
Develop joint value propositions, messaging, and business plans linking Zebra’s hardware and software solutions with partner capabilities.
Lead and coordinate FMMs and CMMs while collaborating with Channel Sales, Demand Marketing, Sales, Vertical Specialists, and Product Marketing.
Requirements
10+ years of B2B marketing experience, including a strong background in partner, channel, or alliance marketing in the technology sector.
Experience owning pipeline targets and demonstrating programme investment and delivered results.
Experience managing MDF or co-marketing budgets at scale with clear ROI accountability.
Direct experience working with or for Independent Software Vendors (ISVs), with a strong understanding of software go-to-market motions and the Build, Market, Sell lifecycle.
Experience deploying and managing differentiated, tiered partner engagement frameworks across a diverse partner community.
Cross-cultural experience across multiple EMEA markets.
Exceptional relationship-building, influencing, execution, prioritization, and cross-functional collaboration skills.
Bachelor’s degree in marketing, business, or a related field; relevant experience may replace formal qualifications.
Culture & Benefits
25 days of vacation and up to 32 hours of paid annual volunteer time.
Training, personal development, internal learning platforms, and internal career opportunities.
Annual performance-related bonuses, yearly performance-based salary increases, and a reward and recognition scheme.
Pension contributions matched up to 7%, private medical and dental cover, and an Employee Assistance Program.
Employee referral bonus, cycle-to-work scheme, and access to an online learning platform.
Performance-based annual cash incentive targeted at 15% of base pay, subject to the applicable incentive plan.
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